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ABOUT US Canopy is a branding agency that turns ideas into ownable moments. We do this through strategic planning, creative, and digital expertise that creates immediate and ongoing consumer engagement.

19 W 21st St, Suite 901, New York, NY 10010


What our clients say…


“Canopy demonstrated their ability to download the Otter Pops brand positioning and messaging in a timely manner, then bring it to life on our new branded website. It was comforting as a Brand Manger to work with a team that was passionate about getting all the brand elements integrated and visually depicted correctly on the site.”

Marketing Director, Otter Pops

“I look to them for their unique thinking and creativity and fast turnaround. How about five days notice for ideas on a major market promotion that would have to be executed in three weeks? They gave me five ideas and made our choice happen. Their team pulled together and met all the criteria we set.”

Marketing Director, Sierra Mist

“We challenged them to develop an idea for Millennials that would take us into a new market. They came back with a winner. It included dialogue, traffic, and transactions with Millennials online, socially and with gamification.”

Marketing Director, Starbucks Frappuccino

“Canopy brings creativity and a great working spirit to every meeting!”

Global Marketing Director, Revlon Hair

“Canopy has been extremely effective in helping my clients to differentiate their services in both a competitive and saturated market. Their creative branding style is both cutting-edge and simple to integrate across industry lines.”

Managing Partner, Precision Marketing

“Canopy quickly developed an understanding of our business, helped us develop a positioning strategy and effectively implemented that strategy. They “punched above their weight” by delivering high-quality work with a personal touch. Their thinking is very insightful and they bring a very pragmatic and results-oriented approach to our marketing challenges. I would highly recommend them.”

COO, First Capital

“They get that our promotions are global, and have to be adaptable to our partners’ different cultures, be on brand and on trend. Canopy’s global sensibility made the process seamless for us, which is oftentimes a rarity.”

Marketing Director, PepsiCo International Foodservice

“Canopy has been a great resource for identifying global marketing trends and translating consumer insights into strategic implications.”

Marketing Lead, PepsiCo Foodservice, Arby’s Restaurant Group

“Canopy has been a great partner to us. Their approach to branding is very holistic and takes into consideration market trends. Additionally, I have really enjoyed how they have partnered with us from the very early stages, getting to know our consumers at a deeper level. All of which have led to well thought out and creative ideas.”

Sr. Marketing Manager Strategic Growth Opportunities Dole, PepsiCo

“Canopy has been a wonderful resource for helping to drive our nail business and ensure we are always on the cutting edge of the category. Marc and his group have been incredibly proactive with their brainstorming and strategic ideation sessions and we hope we can ultimately leverage these ideas to tactical action steps.”

Marketing Director, Pacific World

“Canopy Brand Group consolidates strong consumer insight, robust strategic thinking with a creative pulse that’s unusual to find at one shop. I’ve worked with their partners for years throughout many engagements and the deliverables consistently exceed my expectations.”

Head of Marketing, Nokia

“We’re entrepreneurs with a new juice brand. A dream to break into a crowded category. They positioned it, named it, packaged it, and digitized it. All within an extremely tight budget.”

CEO, Frava

“We wanted to be a lifestyle brand rather than just a supplier to Macy’s, Nordstrom, and others. Their process got it right the first time. We built the website and went social on time, on a tight budget.”

CEO, Ali & Kris

“The Canopy Team stepped in, took charge, and helped totally reshape, update, revise, and refocus our entire corporate marketing platform. The focus, strategic insight, and enthusiasm were a welcome burst of energy to our organization.”

President, Urnex Brands

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