TODAY IS YOUR RUNWAY

Fashion label, Ali & Kris, wanted to make the leap from trade to consumer. A consumer-based positioning ensued, resulting in 'Today is Your Runway'. Millennial-focused, this new positioning was activated with a new e-commerce platform, brand video, social media campaign and more.

From the jump, Canopy understood how to connect with Millennials, and developed a strategy with a tone-of-voice that spoke their language.
— CEO, Ali & Kris

E-COMMERCE

PHOTOGRAPHY