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All In the Family

It’s All In the Family – Advertising Exec Frank Sampogna joins Canopy Brand Group as Chairman —
Partners with son Marc Sampogna, Agency Founder.

NEW YORK, NY, February 27, 2012 — Building upon a distinguished career leading prominent advertising agencies and accounts, Frank Sampogna has joined Canopy Brand Group as Chairman. Frank will partner with his son, Marc Sampogna, Managing Director, who founded Manhattan-based Canopy in 2008.

“I’m excited to join Marc and his team,” Frank Sampogna commented. “Together we’re growing a branding, digital and design platform that’s really taking hold and bringing new opportunities to our clients, including Pepsico International FoodService, NicePak Products, BioMet and New Jersey Home Services, among others.”

“This business is changing so fast. We believe it’s time to build a new, scalable agency for clients – one that uniquely meets multiple needs. When I met Marc’s team I knew there was something terrific here to build on. The core talent, energy and refreshingly new thinking reflect the heart of a great agency. I could feel it immediately,” Frank added. “Canopy puts me right back in the thick of why I love this business… ideas without borders in all channels.”

“That’s the foundation of Canopy,” Marc Sampogna continued. “Canopy is built on a faster, flexible platform which clients are telling us they want. It’s more engaging and cost effective. Our focus is a breath of fresh air for these challenging times.”

Frank Sampogna has a history of partnering to build agencies. Most recently he was President of Kelliher Samets Volk, New York and previously Chairman at Cossette Post. He also held leadership positions at DiMassimo, Gillespie, the legendary Wells Rich Greene and Grey Advertising. Frank has been responsible for notable accounts and campaigns including “I Love New York,” Sheraton Hotels, National Grid, U.S. Coast Guard, just to name a few.

“We’ve coined a new adage – father moves in with son, and stays. Welcome, and glad you’re here,” Marc concludes.

Canopy Brand Group is a marketing and creative firm dedicated to the principle of consumer-driven branding, design and digital solutions. Canopy strives to turn ideas into “ownable moments” for client brands to create immediate and ongoing consumer engagement. Nestled in New York City, Canopy is a cross-channel agency, rich with big brand experience and an entrepreneurial spirit. For more information, visit

For further information, contact Linda Heaney, 914-834-1918,

Photo captions:

Father/Son Partnership: Marc Sampogna, Managing Director and Founder Canopy Brand Group (l), welcomes Frank Sampogna (r) as Agency Chairman

Canopy Brand Group logo

Subject line: Father/Son Agency Partnership: Frank Sampogna Joins Canopy Brand Group as Chairman

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