Canopy Brand Group has been selected by Nokia, as a strategic brand design partner for its new innovative digital technology, Nokia Point & Find.
Nokia Point & Find enables people on the move to access relevant internet information and services by simply pointing their mobile phone camera at real-life objects.
As part of the partnership, Canopy will act in an advisory role on multi-media initiatives, as well as be responsible for developing and policing specific visual communications components, e.g. online advertising and marketing materials for both trade and consumer promotions.
“Canopy Brand Group consolidates strong consumer insight, robust strategic thinking with a creative pulse that’s unusual to find at one shop. I’ve worked with their partners on many assignments, and the deliverables consistently exceed my expectations” says Ethelbert Williams, head of Marketing for Nokia Point & Find.
“We are extremely excited about this new partnership, and look forward to a long relationship with Nokia Point & Find” says Marc Sampogna, Managing Director at Canopy. “It’s a true testament to our creative team to have this opportunity, and we’re looking forward to driving strong design solutions for Nokia Point & Find. We also see this opportunity as one that will establish Canopy as a key player within the industry.”