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ABOUT US Canopy is a branding agency that turns ideas into ownable moments. We do this through strategic planning, creative, and digital expertise that creates immediate and ongoing consumer engagement.

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BLOG / Growing by the Johns


Growing by the Johns

Canopy is excited to introduce two new faces to our team… John Krubski, Director of Brand Strategy, and John Natoli, Director of Digital.
Krubski enjoys a well-earned reputation for bringing the consumer’s point of view to the head of the marketing table. He is the creator of CustomerFactorMetrics – a proprietary customer insight engine that challenges many assumptions about what we need to know to effectively market in the 21st century. Prior to joining Canopy, Krubski spent a number of years as an independent strategic planning consultant and consumer insights expert for a wide range of small and large companies, including American Express, Charles Schwab, Outback Steakhouse, Sears, IBM, Michelin, Fox Television, DreamWorks, Mercedes-Benz, General Mills, Quaker, PepsiCo, and many more. He is now our ‘Futurist’.

Natoli is an expert in quickly assessing needs and devising solutions using efficient and extensible web technology. He has overseen the successful implementation of modern web presences for dozens of brands such as, and With a focus on finding the proper technological fit for his clients’ online goals, tight project management, and a seamless handoff, John ensures that clients can make the most of their online investment. Prior to joining Canopy, John was an independent digital developer working on small to mid-size brands. He is now our ‘Digitalist’.

Please join me in welcoming them both to our team, and feel free to reach out to learn more about how we can help your brand.


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