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BLOG / It’s All in the Family: Frank Sampogna Joins Canopy as Chairman


It’s All in the Family: Frank Sampogna Joins Canopy as Chairman

Building upon a distinguished career leading prominent advertising agencies and accounts, Frank Sampogna has joined Canopy Brand Group as Chairman. Frank will partner with his son, Marc Sampogna, Managing Director, who founded Canopy in 2008.

Father/Son Partnership: Marc Sampogna, Managing Director and Founder Canopy Brand Group (l), welcomes Frank Sampogna (r) as Agency Chairman

“I’m excited to join Marc and his team,” says Frank. “Together we’re growing a branding, digital and design platform that’s really taking hold and bringing new opportunities to our clients, including Pepsico International FoodService, NicePak Products, BioMet and New Jersey Home Services, among others.” “This business is changing so fast. We believe it’s time to build a new, scalable agency for clients – one that uniquely meets multiple needs. When I met the team at Canopy, I knew there was something terrific here to build on. The core talent, energy and refreshingly new thinking reflect the heart of a great agency. I could feel it immediately. Canopy puts me right back in the thick of why I love this business… ideas without borders in all channels.”

That’s the foundation of Canopy. “Canopy is built on a faster, flexible platform which clients are telling us they want,” says Marc. “It’s more engaging and cost effective. Our focus is a breath of fresh air for these challenging times.”

Frank Sampogna has a history of partnering to build agencies. Most recently he was President of Kelliher Samets Volk, New York and previously Chairman at Cossette Post. He also held leadership positions at DiMassimo, Gillespie, the legendary Wells Rich Greene and Grey Advertising. Frank has been responsible for notable accounts and campaigns including “I Love New York,” Sheraton Hotels, National Grid, U.S. Coast Guard, just to name a few.

“We’ve coined a new adage – father moves in with son, and stays. Welcome, and glad you’re here,” Marc concludes.


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