RECYCLE & RECHARGE

 

A high-energy activation at the 2017 NBA All-Star Game in New Orleans, that engaged and educated fans about the importance of recycling through an interactive experience. An original strategy and concept linking all three entities (Mt Dew, Recycling, NBA) together to capture a fun, memorable experience, while shining a light on the importance of recycling.

With a super short timeline, Canopy was able to deliver an extremely successful activation that gave us long-term value.
— Head of PepsiCo Recycling
 

RECYCLING SHOOTOUT

MOUNTAIN DEW GREEN TEAM