Urnex Brands, the world’s leading manufacturer of cleaning products for coffee and espresso equipment, has signed Canopy as its agency-of-record.
Canopy has introduced a new visual strategy and targeted positioning for Urnex, which will be relegated across the entire portfolio, to ensure a consistent message is delivered to both its customers and consumers at retail.
“The Canopy team stepped in, took charge, and is helping to totally reshape, update, revise, and refocus our entire corporate marketing platform. The focus, strategic insight and enthusiasm are a welcome burst of energy to our organization.” says Josh Dick, President of Urnex Brands.
“We have a great opportunity to build upon an already strong Urnex brand, by strategically approaching consumers, and driving a niche product that can change the face of coffee-making altogether.” says Marc Sampogna, Founder & Managing Director at Canopy. “We will introduce consumers to an innovative product that will revolutionize the industry.”