CREATIVITY AT YOUR SERVICE.

Creativity is intelligence having fun.
— Albert Einstein
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Design is the silent ambassador of your brand.

BRANDING | DESIGN | ADVERTISING | VIDEO

We create brand strategies that emotionally connect with people. This comes in the form of positioning, visual identity, collateral, naming, and more.

Where there is tension there is great opportunity.

INNOVATION | NEW PRODUCT DEVELOPMENT

Our innovation-first platform helps brands build the future of their portfolios based on cultural, consumer, and expert insights. 

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Intuitive design is how we give the user superpowers.

WEB | MOBILE | SOCIAL | CONTENT

Our content creation team makes certain your brand stays relevant, connected, and on message with vibrant and engaging content and UX design. 

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Brands are built around how consumers experience them.

EXPERIENTIAL | GUERILLA | EVENTS | POP-UPS

One of the most effective ways to drive brand loyalty is to create unique and memorable experiences. We do this from conception, and planning, to staffing and production. 


WE BELIEVE IN AUTHENTICITY OVER SUPERFICIALITY. 

It takes instinct, bravery and smarts to shatter the status quo. 

In 2008, we began as a small team of account, strategy, and creative professionals with a desire to disrupt the big agency world. We aimed to create a more personalized and daring space for clients and brands to flourish. Since then, our team has grown into a group of passionate thinkers and creators who enjoy pushing creative boundaries and exploring new avenues for our clients.


THE LEADERSHIP TEAM

MARC SAMPOGNA Founder, Partner, Chief Creative Officer

FRANCESCA ALLEVATO Partner, Chief Strategy & Innovation Officer

ALAN VLADUSIC Executive Creative Officer

KRISTEN BARANOVIC VP Strategy

DEVON ROEPER Account Director

OAKLEY Chief Barketing Officer


TEAM MEMBERS

RICH LEFKOWITZ | Chief Media Officer

ALI CARTER | Senior Project Manager

FRANK SAMPOGNA | Advisor

SARA PRESS | Senior Designer

SERGIO ALDO | Senior Designer

KAYLA WRIGHT | Account Manager

MICHELLE LAWTON | VP, Research

THERESA CHEE | Design Director

NATHAN PALMER | Lead Developer

GWEN ROBBINS | Finance Director

HILLARY ALISON | Designer

CYNTHIA PEREZ | Senior Account Director


STRATEGIC PARTNERS

Canopy Brand Group, based in NYC and CA, operates with a collection of full-service media, research, and production services.  Within our group, we have over 200 professionals in offices around the globe.

BREATHE IN EXPERIENCE, BREATHE OUT CREATIVITY.


We’ve been fortunate to work with brands of epic proportions. But size doesn’t matter to us. It’s more about having that challenger mentality and desire to carve out a space of your own. Our expertise and focus span across Health & Wellness, Food & Beverage, Beauty, Personal Care and Finance, and much more. Let’s just say we have a very open mind when it comes to the B2B and B2C brands we work with.


WHAT OUR CLIENTS SAY…

As a new player in the cannabis technology space, we needed to establish a brand that clearly explains who we are and why cannabis dispensaries, growers, regulators, and consumers should look to us. Canopy was able to uncover key insights that resonate with all our constituents, and ultimately created a brand and marketing assets that are proving to be embraced by the market.
— President, TrueGreen
“It’s great to work with a team that focuses on not just doing, but one that strategically looks to refine and improve your brand. Canopy’s team is able to do this in more ways than one. Always thinking of ways to engage and educate our audience.”
— Director of PepsiCo Recycling
“Canopy demonstrated their ability to download the Otter Pops brand positioning and messaging in a timely manner, then bring it to life on our new branded website. It was comforting as a Brand Manger to work with a team that was passionate about getting all the brand elements integrated and visually depicted correctly on the site.”
— Marketing Director, Otter Pops
“I look to them for their unique thinking and creativity and fast turnaround. How about five days notice for ideas on a major market promotion that would have to be executed in three weeks? They gave me five ideas and made our choice happen. Their team pulled together and met all the criteria we set.”
— Marketing Director, Sierra Mist
“We challenged them to develop an idea for Millennials that would take us into a new market. They came back with a winner. It included dialogue, traffic, and transactions with Millennials online, socially and with gamification.”
— Marketing Director, Starbucks Frappuccino
“Canopy quickly developed an understanding of our business, helped us develop a positioning strategy and effectively implemented that strategy. They “punched above their weight” by delivering high-quality work with a personal touch. Their thinking is very insightful and they bring a very pragmatic and results-oriented approach to our marketing challenges. I would highly recommend them.”
— COO, First Capital
“Canopy has been a great partner to us. Their approach to branding is very holistic and takes into consideration market trends. Additionally, I have really enjoyed how they have partnered with us from the very early stages, getting to know our consumers at a deeper level. All of which have led to well thought out and creative ideas.”
— Sr. Marketing Manager Strategic Growth Opportunities Dole, PepsiCo
“Canopy Brand Group consolidates strong consumer insight, robust strategic thinking with a creative pulse that’s unusual to find at one shop. I’ve worked with their partners for years throughout many engagements and the deliverables consistently exceed my expectations.”
— Head of Marketing, Nokia