KICKSTART & NBA

As part of PepsiCo’s ‘zero waste’ movement, the Recycling team was looking to drive home its sustainability message at the 2017-2018 NBA All-Star Game in Los Angeles. 

Canopy’s goal was to develop an original experience for Mountain Dew Kickstart, that marries the excitement of the sporting event, with the brand’s values and positioning, driving awareness and engagement for their recycling and sustainability focus. 

Not sure how Canopy pulled this off right after Super Bowl, but we couldn’t have asked for a more impactful activation.
— SVP, PepsiCo Recycling