WORTHY OF LEGEND
A cherimoya fruit orchard was discovered in a client's backyard. A call was made to us to launch a new product. Out came Primoya, a line of super fruit wine and sorbets. The positioning, Worthy of Legend, was based on an insight from Mark Twain, who was quoted saying that the cherimoya was "the most delicious fruit unknown to man". With a hand-crafted brand identity and package design, Primoya was launched.