MAKE IT POP!

 

A global promotional campaign that integrated Pepsi, KFC and superstar Beyonce... ‘Make Your Summer Pop’ – a global in-store and online promotion invited customers to collect pop art pieces of Beyoncé with the purchase of Pepsi and KFC products. Collect them all, and win Beyoncé and Pepsi prizes.

“They get that our promotions are global, and have to be adaptable to our partners’ different cultures, on brand and on trend. Canopy’s global sensibility made the process for us, Beyonce and KFC seamless, which is oftentimes a rarity.”
— Marketing Director, PepsiCo International Foodservice
 
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