ALWAYS A REASON

 

Ruskova Vodka, six-times distilled, award-winning vodka, was looking for a category-busting idea that captured the attention of Millennials. We started by repositioning the brand as a multi-occasion product, and developing a disruptive campaign celebrating life’s most mundane moments, which was extended across multiple touch-points.

 
We asked for a positioning and campaign that would set us apart from other value vodkas, and we got greatness. Through research, insights and pure creativity, Canopy was able to give us a platform with originality and longevity.
— Ruskova, Founder & CEO

POINT-OF-SALE

 POSITIONING & CAMPAIGN

POSITIONING & CAMPAIGN

 DIGITAL INTEGRATION

DIGITAL INTEGRATION