Redefining Foot Health from the Ground Up
When Naboso approached Canopy, they were ready to break free from the tired, clinical look of the foot health aisle. Known for their innovative, neuro-stimulating insoles that improve movement and recovery, the brand needed a visual identity and packaging system that could match the science—and the story—behind their products.
This marked our first foray into the wellness footwear category, and the Naboso team’s openness to push creative boundaries made it a standout collaboration. We saw an opportunity to revolutionize the shelf with branding that felt more like high-performance wellness gear than outdated orthotics. The result? A bold new identity and breakthrough packaging that not only disrupted expectations but also helped Naboso claim their rightful place in both retail and performance-driven wellness.
“We were looking for a fresh, clean and modern look that matches our brand mission and product line - and Canopy totally knocked it out of the park! From the update of the logo, to the color palette and packaging design, we now feel our brand-look matches our vision.”
