Your cannabis, made smarter.

n partnership with the TrueGreen Global team, we set out to build more than just a brand—we built a movement toward smarter cannabis operations. Through a deeply collaborative process, we immersed ourselves in their mission, values, and long-term vision, aligning every touchpoint with their goal of transforming how cannabis is tracked, sold, and experienced.

By uncovering key audience insights and market dynamics, we developed a comprehensive brand strategy and positioning that crystalized their role as a technology-first leader in the space. The result: a bold, future-ready identity anchored by the tagline Your Cannabis, Made Smarter™, signaling TrueGreen’s place at the forefront of cannabis innovation.