O'Connor Davies – Building a Brand on the Power of Listening

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O'Connor Davies, a top 30 Audit, Tax & Consulting firm, has always known that their greatest strength isn’t just technical expertise — it’s their ability to listen deeply and truly understand client needs. Canopy honed in on this powerful differentiator to shape a brand experience that stood out in a traditionally conservative category.

Starting with this core insight — that an acute sense of listening sets O'Connor Davies apart — we developed a fully reimagined web experience that prioritized clarity, ease of navigation, and meaningful engagement. The new site positioned the firm not just as service providers, but as true partners tuned into each client’s unique challenges and goals.

In parallel, we created a disruptive advertising campaign that broke through the expected "accounting firm" tropes. Through bold headlines, minimalist design, and a confident voice, we brought the firm's philosophy of listening and tailoring solutions to life in a way that felt modern, human, and distinctive.

To further deepen O'Connor Davies' leadership position, we also helped design thought-leadership events that showcased their ability to listen, anticipate market changes, and deliver forward-thinking insights — reinforcing their brand promise in both digital and real-world environments.

The result: a revitalized brand experience that captured what truly makes O'Connor Davies different — and helped them connect more authentically with current and prospective clients in an increasingly competitive market.

 
They were able to uncover something we do everyday, listen, but hadn’t realized how impactful it was until we saw the way it was executed.
— Managing Partner, O'Connor Davies

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