IDEAS WITHOUT BORDERS

Canopy is an award-winning branding agency that helps food & beverage and health & wellness brands grow—from disruptive startups to household names. Whether you're launching something new or revitalizing an existing brand, we bring deep expertise across B2B and B2C to help you stand out, scale up, and connect with consumers in meaningful ways.

Positioning, messaging, architecture, audience strategy, consumer insights, and go-to-market planning. Naming, logo design, visual identity systems, packaging design, brand guidelines, and brand refreshes.

Website design, content strategy, social media campaigns, digital experiences, e-commerce, and performance creative.

Integrated campaigns, experiential marketing, retail activations, influencer collaborations, and launch campaigns.

Consumer insights, innovation workshops, concept generation, product pipeline development, future trend analysis, and AI-powered ideation.

WE BELIEVE IN AUTHENTICITY OVER SUPERFICIALITY. 

It takes instinct, bravery and smarts to shatter the status quo. 

In 2008, we started as a small team of account, strategy, and creative innovators eager to change the agency landscape. Our goal was to create a unique space for brands to flourish. Now, we've evolved into a daring group of visionaries and achievers dedicated to pushing creative boundaries and paving new paths for our clients.


TEAM MEMBERS

MARC SAMPOGNA
Founder, Partner, Chief Creative

FRANCESCA ALLEVATO
Partner, Chief Innovator

EMMA FANSECO
Creative Director

KRISTEN BARANOVIC
VP Strategy

TIFFANY VASILCHIK
EVP, Ai

GWEN ROBBINS
Finance Director

FRANK SAMPOGNA
Chairman

FRANCO MANCINETTI Amazon Director

Rachel Vodofsky Public Relations

OAKLEY
Chief Barketing Officer

ALI CARTER
Senior Account Manager

SERGIO ALDO
Senior Designer

THERESA LI Design Director

CYNTHIA PEREZ Account Director

Jennifer Fiorenza Public Relations

SELMA VITALI Creative Director

RAFAEL ROMIS
Lead Developer

EMILY PRESS
Senior Designer

BILLY BOYER
Design Director

BERNARD BRIGGS Web Design Director

Lauren Freeman Public Relations


STRATEGIC PARTNERS

Canopy Brand Group, located in NYC and CA, has partners across media, research, and production services, working worldwide.

Deep Experience Across Consumer Categories


We partner with ambitious startups, challenger brands, and global companies across B2B and B2C.

Food & Beverage Branding

From emerging beverage brands to established food companies, we help brands create stronger shelf presence, consumer engagement, and innovation pipelines.

Health & Wellness Branding

We help wellness brands simplify complex stories, build consumer trust, and create meaningful experiences across physical and digital touchpoints.

Beauty & Personal Care Branding

From skincare and cosmetics to personal care and beauty-from-within, we develop premium brand systems designed for growth and cultural relevance.

Lifestyle & Consumer Products

We help brands build stronger emotional connections through strategic storytelling, design systems, and experience-driven marketing.


WHAT OUR CLIENTS SAY…

Security isn’t just about systems and protocols — it’s about people. With ‘Security, Meet Humanity,’ we’re showing the world how technology and human intelligence work hand in hand to create safer, more connected environments. Canopy helped us bring that story to life in a way that truly reflects who we are and where we’re headed.
— Laura Rose, MBA, VP Marketing & Communications, Securitas USA
As a new player in the cannabis technology space, we needed to establish a brand that clearly explains who we are and why cannabis dispensaries, growers, regulators, and consumers should look to us. Canopy was able to uncover key insights that resonate with all our constituents, and ultimately created a brand and marketing assets that are proving to be embraced by the market.
— President, TrueGreen
“It’s great to work with a team that focuses on not just doing, but one that strategically looks to refine and improve your brand. Canopy’s team is able to do this in more ways than one. Always thinking of ways to engage and educate our audience.”
— Director of PepsiCo Recycling
“Canopy demonstrated their ability to download the Otter Pops brand positioning and messaging in a timely manner, then bring it to life on our new branded website. It was comforting as a Brand Manger to work with a team that was passionate about getting all the brand elements integrated and visually depicted correctly on the site.”
— Marketing Director, Otter Pops
“I look to them for their unique thinking and creativity and fast turnaround. How about five days notice for ideas on a major market promotion that would have to be executed in three weeks? They gave me five ideas and made our choice happen. Their team pulled together and met all the criteria we set.”
— Marketing Director, Sierra Mist
“We challenged them to develop an idea for Millennials that would take us into a new market. They came back with a winner. It included dialogue, traffic, and transactions with Millennials online, socially and with gamification.”
— Marketing Director, Starbucks Frappuccino
“Canopy quickly developed an understanding of our business, helped us develop a positioning strategy and effectively implemented that strategy. They “punched above their weight” by delivering high-quality work with a personal touch. Their thinking is very insightful and they bring a very pragmatic and results-oriented approach to our marketing challenges. I would highly recommend them.”
— COO, First Capital
“Canopy has been a great partner to us. Their approach to branding is very holistic and takes into consideration market trends. Additionally, I have really enjoyed how they have partnered with us from the very early stages, getting to know our consumers at a deeper level. All of which have led to well thought out and creative ideas.”
— Sr. Marketing Manager Strategic Growth Opportunities Dole, PepsiCo
“Canopy Brand Group consolidates strong consumer insight, robust strategic thinking with a creative pulse that’s unusual to find at one shop. I’ve worked with their partners for years throughout many engagements and the deliverables consistently exceed my expectations.”
— Head of Marketing, Nokia