FAILURE

IS FAILURE THE QUICKEST PATH TO SUCCESS?

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Fail Until You Can’t Anymore: Why Failure is the Path to Success

We’re taught to dread the big letter “F” from the time we are six years old. Before we even learn to tie our shoes, society is hammering into our heads that failing is one of the worst things you can do. But no matter how anguishing it can be, failure is the tried and true path to success. For business owners, especially, failure is not something to fear, but something to embrace.

Why is failure a problem?

Failure isn’t the problem. A person’s response to failure is where the problems start. No one is born wise or knowing how to make the best decisions in all situations. People are limited by their own experiences of the world and the information they have on-hand at a particular moment in time. Failing is inevitable. But another issue with failure is the way society views failure and those who fail.

A lot of shame goes into the word “failure.” People may be embarrassed to analyze failure and go into denial about it or avoid the topic altogether. Another issue is that people will get a sense of schadenfreude, and ridicule those who’ve had some success, but have made mistakes. Their accomplishments are minimized, while their failures are magnified. But getting wrapped up in negative emotions hampers a person’s ability to use a failing experience to their benefit, either their own personal mistakes or as a witness to someone else’s.

What are the consequences of how society views failing?

People are obsessed with avoiding failure, no matter what. This is one of the reasons why helicopter and snowplow parents exist. Failure becomes the big bad wolf that everyone must protect themselves and their loved ones against. The shame, ridicule, and embarrassment of failure when someone attaches a lot of emotional baggage to it can become too much. But when you’re able to move past the emotions and baggage associated with failure, you can see how failing can sometimes be the best thing to happen to you. If not, it’s impossible to grow, take risks, and become the person you want to be.

Why is failure a good thing? 

Failure is how someone builds confidence. People become confident when they do something, persevere, and eventually succeed. Also, failing gives people valuable learning opportunities. Failing, and seeing how to pivot your strategies keeps life interesting, and encourages self-sufficiency too. These benefits are incredibly useful to adults, children, and entrepreneurs.  

Is failure the quickest path to success?

Yes, it is. Failure is not the enemy of success, but comfort is. When someone stays in their comfort zone, they stagnate. Stagnation is the death knell of a company and personal growth too. Instead of avoiding failure, companies should learn to embrace it instead. For brands, failure shows you weak spots or holes in your skillset that you’ll need to refine. In this way, failure helps your company grow. The faster you fail, learn from your mistakes, and take action, the quicker you will succeed in business.