strategy

Unveiling Futrition™: Revolutionize Your Health & Wellness Strategy!

We're thrilled to introduce Futrition™, the first-ever end-to-end innovation offer with experts at every touch point, tailor-made for leaders in the health and wellness and food and beverage industries. Futrition guarantees you're not just following trends but creating them with products that address your consumer's needs, always staying ahead in the ever-evolving global marketplace. 
 

From concept to commercialization, Futrition™ gets you there.
 

Why Choose Futrition™?

  • Strategic Edge: Make informed decisions with the consumer, cultural, and societal shifts and intelligence, allowing your team to leapfrog competitors and focus on innovation and your ROI.

  • Market Mastery: With our finger on the pulse, we ensure you're the first to explore and go to market with products from emerging shifts in your category and regulatory and compliant changes, securing your place at the forefront of health and wellness.

  • Efficiency Reimagined: Leverage our global insights and proprietary tools to accelerate your journey from concept to market and everything in between with unparalleled speed. We have a team of experts across each discipline needed to take a product from concept to commercialization. 

Futrition's Exclusive Offerings:

  1. Insightful Reports: Dive into bespoke reports from our futurists and industry experts, covering everything from innovations within ingredients and technology to other groundbreaking breakthroughs, ensuring you're always in the know.

  2. Interactive Work Sessions: Join us for regular, interactive sessions that not only brief you on the latest shifts but also foster deep dives into how these can pivot your strategy and target actual consumer needs.

  3. Innovative Concepts: Witness your brand evolve with visually striking designed product concepts that promise to captivate and resonate with your audience.

  4. End-to-End Turnkey Solutions: From concept visualization to preliminary formulas, costing, and potential manufacturing recommendations, we're here to streamline your product development process.

Embark on this journey with Futrition™ and redefine what's possible in your industry. We're not just offering insights; we're promising a competitive edge with ROI that could redefine your brand's legacy.

THE CULTURE RESET: Unsettled Times. Unsettled Culture. Unsettled Brands.

It's time to address the challenges your business is adapting to today, and capitalize on it for years to come. How? Through proprietary insights that determine how generations will make their purchasing decisions.

These unsettled times we're living in have shattered the fundamental meaning of brands. Importantly, this is a "cultural brand leveling" moment for consumers and marketers. A moment in time to smartly re-examine, reposition, reinforce, even reformulate your brand to achieve new revenue goals.

Enter THE CULTURE RESET PLATFORM -- designed to create and maintain brand saliency in these changing times. The platform provides proprietary thinking and key consumer connection points. 

We unlock Generational Consumer Resonance, Cultureography, Narratives and Visualization for defining and optimizing your brands ultimate 'Culture Truth'. They are guaranteed outcomes.

What are the key steps you ask?

  1. Virtual Briefing -- A complimentary 30 minute briefing session to take you deeper into the entire platform solutions package and guaranteed outcomes on how people decide what they decide and why they value what they value.

  2. Fast Track Thinking Session -- We conduct two 90 minute sessions where we arrive at a group consensus, common vision and action points. It’s our highly collaborative approach to arriving at an initial culture truth platform statements.

  3. Synthesize & Shape -- We agree, focus, and shape what we’ve uncovered into final culture platform statements.

  4. Generational Resonance -- Recognizing that all truths are generationally shaped, we will provide a structure insuring the message is universally powerful, as well as applicable to that consumer's journey.

  5. Visualization -- We create visual design cues to bring these truth statements to life for consumers.

  6. Testing (optional) -- Available if you so choose using our video research network.

  7. Final Culture Reset Recommendation -- The final strategic roadmap that defines your brands ultimate culture truth along with key narratives for generational resonance going forward.