Does Your Brand Need a Makeover? Five Signs that it's Time for a Change
· Canopy Brand Group
Have you ever put on your favorite pair of jeans, and they seemed a little too snug? What was once a trendy hairstyle ten years ago is now aging. Sometimes a change in style is warranted, and for brands, it's no different. Unsure if your business requires a rebranding? Check out these top five signs that it's time for the brand to change.
1. Handing out your business card or sharing your website makes you cringe.
This is a major sign that changes and rebranding are in order. When the brand is modern, and you believe in it, you won't feel embarrassed to share your business cards and website. You know what they say — listen to your gut.
2. You've run out of ways to differentiate.
At the core of an effective branding strategy is having the ability to differentiate the business from your top competitors. If you think your brand has the same look and feel as the rest of your market, then it's time to rock the boat.
3. It's complicated.
Is your messaging scatterbrained? When your business becomes a complicated jumble of offerings with no narrative to unify it all, then it's time for a change. Complexity in branding means less cohesion, and a tougher time capturing and holding onto market share.
4. What's in a name? Reflection.
Ten years ago, your brand name may have been avant-garde and cutting edge — an accurate reflection of your vision for the company. Today, it may no longer serve this vital purpose. Stale names shouldn't hold back great brands.
5. The brand's strategy has already changed.
When your business objectives, models, and strategies change, then your brand should reflect these differences as well. The way your customers are served should align with the way your company operates under the hood.
When a change is needed, the signs may be everywhere. With the right strategy, a rebranding investment can pay off exponentially.