Online content and marketing strategies are continuously evolving and changing. In today’s competitive environment, remaining still can cause your brand to get swept away in the current. Just treading water isn’t a viable strategy, either. Stagnancy and complacency in business are productivity killers. Is your brand strategy feeling a bit stale lately? Then you may need a brand boot camp.
1. Positioning
Understanding and capitalizing on what makes your brand unique can breathe new life into your marketing strategies. Unless you have an incredibly, remarkably, earth-shatteringly different product or service never seen before, you have to position your brand.
What does this look like? Well, for starters, you want to differentiate your product or service from your main competitors. Why should a customer choose your offering over the other company’s offering?
On the flipside, you want to see what your competitors have that you don’t. Do they have something that you need? One of the easiest ways to gain new customers and increase your audience base is to target your main competitor’s following. But, your brand will need to be more appealing than the targeted competitor.
2. Reach
How are you currently reaching your ideal customers? If you’ve noticed that new follower acquisition has stagnated, it’s time to fish in deeper, different waters. To find new places to reach people, you want to fully understand the different mediums where your brand messaging is most effectively conveyed to viewers. Look around for a popular, new platform where you could start communicating your message. Where are your competitors finding new viewers?
3. Experience
One of the most effective ways to increase your customer base and conversions is through improved customer experience. It’s crucial that you ensure a positive experience throughout the buyer’s journey. Remember, you want it to be pleasant, efficient, and offer real, valuable utility to the user. Customer experience though is not something that can be quickly or easily manipulated. Providing valuable, useful services and products will help increase and also maintain your brand’s positive reputation.
It’s not enough to send your brand to boot camp and develop improvements for your company if you aren’t sure of your goals. Make sure you have a plan and a strategy involved when you give your brand a makeover. What experience do you want to give your customers? What end goal are each of your new developments supporting? When you have a set of clear, concrete objectives, your plans will be much easier to implement, and it will keep your team focused on the end goal.
Don’t let stagnancy and complacency sink your brand. With better positioning, improvements to the customer experience, and increased reach, you’ll breathe new life into your company with brand boot camp.