When it comes to a fun-loving, smart, relatable and honest partner, I couldn't ask for anyone better than Francesca Vitali-Allevato.
Fran and I have worked together since 2004 -- a daunting number of years considering how difficult I can be to work with ;). From our days at Sterling Brands, to today, our brother-sister relationship has never wavered, outside of the usual kicking and screaming I do, which is why we work so well together. She keeps me sane, and protects the integrity of everything we do.
Francesca's 20 years of experience in the world of branding, strategy and innovation gives us a major leg up in the industry. She has innovated and created brand strategies for some of the biggest global brands, such as Lonza, Mondelez, Nestle, Unilever -- as well as creating and launching successful challenger brands. Her categories of focus are food and beverage, wine & spirits, fashion, beauty, health & wellness.
From innovation, brand strategy, naming and product ideation she’s been able to reinvent, reposition, establish and reestablish brands old, and new.
She believes strongly that (and I love this quote), "Where there is tension there is great opportunity.”
“I look at brand strategy and innovation as a building block for untapped opportunities. By understanding global shifts with consumers, brands and businesses across health and wellness, CPG, beauty and retail, I look to uncover ground breaking insights, and bring them to life creating new opportunities.”
Francesca is comfortably set in the sunshine of our Laguna Beach office, where she can literally hear the waves crash. A bit of a juxtaposition from the noise we hear in our NYC office, which is a very nice balance.
Fran and I have also partnered together on a new sister agency to Canopy, LAUNCH Innovation, which she founded in 2018. Here, we partner with Health & Wellness and Consumer Nutrition brands by conducting proprietary innovation workshops and strategies that inspire new, market-ready product ideas.
