IF YOU CAN'T CONTROL IT, STOP WORRYING ABOUT IT

You have a flight to catch, a crucial flight to catch at an ungodly hour in the morning. If you miss the flight, horrible things will happen, and understandably so. Perhaps you’ll lose out on a significant contract, or worse; get fired. While your worry about the outcome of missing the flight is rational, what isn’t logical is worrying yourself sick about missing the flight.

How so?

Well, have you taken reasonable precautions to ensure you’ll catch your flight on time? Do you know where your tickets, necessary paperwork, and identification is? Is everything packed and ready to go? Do you have a ride to get there, or do you have your vehicle where none of the tires are flat, and the ignition starts to get you there? Will you leave early enough?

If you answered ‘yes’ to everything, then all of your other worrying is nonessential. If you’ve taken care of everything on your end of the deal, any other mitigating factors are out of your control.

Can you control traffic or traffic accidents? No. Worrying about things that you have no power over will not stop them from happening. All you can do is make the right choices and decisions to reasonably prevent disasters and mishaps on your end, and also rationally and calmly handle problems when and if they do arise.

Sometimes, we think that excessively worrying about the improbable will prevent it from happening. Of course, magic doesn’t exist and worrying will not shield you from life’s accidents.

And what if you are in the creative industry?

Do worry and anxiety help or hinder the creative process? According to research, fear, anxiety, and pessimism are huge stumbling blocks for creatives. Worry takes up far too much mental headspace, leaving no room for problem solving or for brainstorming new ideas. While you can’t control every horrible outcome, you can control how much you dwell on them and how much power you give them over your life.

If you want to have more optimism and energy, let go of harmful worry and rumination today. Take responsibility for what you can control, and forget about that which you cannot. You’ll boost your energy and creative output, and be seen as a trustworthy, capable leader in your industry.

WELCOME TO THE ATTENTION ECONOMY

WHY WE HAVE SHORTER ATTENTION SPANS THAN GOLDFISH, AND HOW WE CAN FIX IT.

Once upon a time, a group of brave young scientists decided to compare the attention spans of humans and goldfish. In 2000, humans had a several-second advantage over the goldfish regarding attention, but since 2010, the goldfish has surpassed humankind. In the digital age, the average human’s attention span is only 8 seconds, while a goldfish can concentrate on something for a whopping 9.

What does this mean for business owners in the digital age?

As a brand, it’s become even harder to compete for your target customer’s attention. Although, there are several proven metrics for gauging how well your audience is paying attention to your brand and your content.

How can you measure audience attention?

You can accurately measure audience attention by considering how often your content is liked, loved, shared, or commented on.

People assess a brands credibility and gauge its trustworthiness within 50 milliseconds of first viewing a website or landing page. If you want to know whether your audience is paying attention to your content and finds it credible or trustworthy, you need to pay attention to how often they interact with it, and what type of interaction is taking place.

A comment or share is a much more robust indication of trust, credibility, and attention that only a ‘like’ or a ‘love.’ A ‘like’ or a ‘love’ doesn’t entail much investment on the consumer’s end, although a ‘like’ or a ‘love’ will still shed a favorable light upon you. People want to associate with that which is popular, and likes and loves do indicate popularity.

But with a comment, they viewer is making a time investment in your content by responding to it and possibly hoping for a response back. A ‘share’ indicates an investment of their own credibility by associating with your content.

So, how can you get people to pay more attention to your brand?

The first thing you need to consider is your content. Is it engaging, well-written, valuable, and informative? Research says that if your content is riddled with poor grammar and spelling mistakes, you’re actively sabotaging your brand’s credibility. Also, if your content is uninspiring, people may not necessarily find you untrustworthy, but they won’t pay any attention to it. Give your viewers interactive, informative content while still being fun and they’ll more likely pay attention to what you have to say. Furthermore, you want to add a call-to-action to your content.

This way, you’re inviting the reader to respond by either liking, sharing, or commenting. Better yet, specifically ask for a comment or share since it adds more weight and credibility to what you’re saying, not to mention on social media, the algorithms will look upon you more favorably with the more interaction your brand receives.

In this way, attention is an economy. The more people you get to interact with your brand, the more the algorithm will show your content to more consumers. Attention compounds upon itself. If you want to gain consumer trust and build your brand’s credibility, don’t ignore the attention economy.

Have a listen to this latest TED Podcast: Attention Please. It should offer some additional insights.