5 Common Challenges Facing the Gen Zers

Social Media Lifestyle

Despite knowing healthy and unhealthy lifestyles, looking good and sounding good on social media is more persuasive and weighty for Gen Zers. About 34% of Gen Z account for a simultaneous online and offline life, while 25% see no difference between online and offline community connectivity.

Stress and Mental Health

According to the American Psychological Association (APA), high profile issues significantly dominate stress and mental health for Gen Z. Most teens and young adults are becoming vocal about gun violence, breakups and sexual harassment.

Financial Crisis

Gen Z occupies the front seat with the accumulated student debt crisis. In addition, the covid-19 pandemic triggered uncertainty, heightening financial worries among Gen Zers. That has led to the majority of them reassessing their financial positions and goals.

Racial Discrimination

Every six out of ten Gen Zers believe discrimination led by systemic racism is widespread across society. A study shows that in every five respondents, one of them felt personally discriminated against due to their background factors.

Illicit Drug Use

Brought up at a time when the legalization of marijuana is gaining ground, it is not a surprise that Gen Z is two times more likely to use marijuana than other generations. The use of cannabis has reached an all-time high, with 25% of 8th to 12th graders said to have abused a substance.

That being said, brands within Health & Wellness and Finance need to be adapting and developing new products and services to address the need of this generation. The window is open. The time is now. The wait is over.

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Born from 1997 to 2012, Gen Z contributes up to 23% of the United States population, making over 68 million Americans. In addition, Pew Research Center refers to Gen Zers as the most diverse, with about 46% being racial/ ethnic minorities. Read on, and let's explore the various challenges the Gen Zers are facing, their health and wellness decisions to overcome them.

Photo by Trinity Kubassek from Pexels — Photo by **Trinity Kubassek** from **Pexels**

Picture this: you have a few years in the business and have managed to create a rather impressive audience, be it a social following, website visitors, or even buyers. These are all, in a sense, consumers.

But many businesses may notice that a considerable portion of their consumers are disconnected from their brand. They don’t respond to posts anymore, they don’t read your articles, or they’ve stopped buying.

So, how can you reconnect with disconnected consumers?

1. Find Out Why They’ve Left

There has to be a reason users became disconnected from you, and finding it out is imperative to get them to come back. Essentially, you have to look at the way you are talking to them or interact with them to see if something may have put them off. This has a lot to do with consumer expectations. Ask yourself, are you meeting them? Because a lot of businesses don’t. One survey showed that 4 out of 5 consumers believe businesses provide a disconnected experience. This means that the businesses are lacking in something consumers want or expect to be offered.

To find out why they disconnected, you can even send out a short survey and ask. Not everyone will respond, but even if just a few do, you will get a better sense of why people stopped listening to you. It could be a confusing strategy, too many newsletters, or an unpopular campaign. Either way, these can be fixed.

2. Incentivize Them to Come Back

People can find anything they want online, and for them, not paying attention to your brand isn’t really affecting them in any way. It’s always a lot for the brand, not the consumer.

But when a business wants to convince a user to reconnect, they have to make it worth that user’s while and provide compelling reasons to do it. This can be a generous discount, access to something exclusive or even making them part of your future activities. These incentives show a user that you really care about them, and are going the extra mile to connect with them.

3. Leverage Technology to Stay Connected

If your communications process has any type of gap, you risk losing consumers. These days, people expect to receive what they want, when they want it, which is usually right now. This is almost impossible to achieve without staying logged in 24/7 unless you are using a chatbot.

Chatbots can pick up where human resources leave off, and communicate with users at any time of day to provide clarifications, answer questions, or even help with routine tasks. It’s an easy method to ensure a consumer can connect with you whenever they want.

Conclusion

In marketing, many focus on bringing in new people constantly, which is not a bad strategy, but it can make you forget to take care of the people who are already on your side. Reconnecting with users who’ve stopped engaging is essential because these people already know your brand and services.