Unveiling Futrition™: Revolutionize Your Health & Wellness Strategy!

We're thrilled to introduce Futrition™, the first-ever end-to-end innovation offer with experts at every touch point, tailor-made for leaders in the health and wellness and food and beverage industries. Futrition™ guarantees you're not just following trends but creating them with products that address your consumer's needs, always staying ahead in the ever-evolving global marketplace. 
 

From concept to commercialization, Futrition™ gets you there.
 

Why Choose Futrition™?

• Strategic Edge: Make informed decisions with the consumer, cultural, and societal shifts and intelligence, allowing your team to leapfrog competitors and focus on innovation and your ROI.

• Market Mastery: With our finger on the pulse, we ensure you're the first to explore and go to market with products from emerging shifts in your category and regulatory and compliant changes, securing your place at the forefront of health and wellness.

• Efficiency Reimagined: Leverage our global insights and proprietary tools to accelerate your journey from concept to market and everything in between with unparalleled speed. We have a team of experts across each discipline needed to take a product from concept to commercialization. 

Futrition's Exclusive Offerings:

1. Insightful Reports: Dive into bespoke reports from our futurists and industry experts, covering everything from innovations within ingredients and technology to other groundbreaking breakthroughs, ensuring you're always in the know.

2. Interactive Work Sessions: Join us for regular, interactive sessions that not only brief you on the latest shifts but also foster deep dives into how these can pivot your strategy and target actual consumer needs.

3. Innovative Concepts: Witness your brand evolve with visually striking designed product concepts that promise to captivate and resonate with your audience.

4. End-to-End Turnkey Solutions: From concept visualization to preliminary formulas, costing, and potential manufacturing recommendations, we're here to streamline your product development process.

Embark on this journey with Futrition™ and redefine what's possible in your industry. We're not just offering insights; we're promising a competitive edge with ROI that could redefine your brand's legacy.

The Adaptogen Craze: Super Herbs for Holistic Health

The term "adaptogen" may be relatively new, but these healing super herbs have been around for millennia.  Ginseng, an adaptogen that has long been used in traditional Chinese medicine, is known to improve brain function, reduce inflammation, and treat other ailments. Generally, adaptogens are natural, non-toxic substances that help the body adapt to the stresses of modern living. These ancient remedies have a long history of being used throughout traditional cultures and naturopaths alike. These newly re-discovered superfoods are creating growing demand in the market. 

With the popularity of these natural, plant-based substances now on the rise, there will be winners and losers in the health and wellness industries. Those who innovate to incorporate adaptogens into products are likely to capitalize on this growing health trend. Those who do not may risk missing out on the next big thing.

Many Types of Adaptogens

There are over 70 kinds of plant-based medicinal adaptogens,  including ginseng, matcha, and reishi. Like the name suggests, adaptogens are used to adapt to stress and improve overall health. Adaptogens are also used to treat a wide variety of health issues. Certain adaptogens can increase circulation, boost memory, reduce inflammation, and are believed to treat many health conditions. 

Ashwagandha, astragalus, and other adaptogens have been used for millennia in Ayurveda, an ancient, natural system of medicine closely associated with yoga. Once you get familiar with some of the most common and desirable types of adaptogens, you'll start to notice them in products in health food stores, and soon, in just about every supermarket.

Common Adaptogens & Uses

Ashwagandha: Used in ancient Ayurvedic medicine, which is closely associated with yoga, this herb is known to relieve stress, improve concentration, and increase energy.

Reishi: A type of fungus with a strong flavor, reishi mushrooms promote overall health, support the functions of the body and mind, and are often available as a tincture or powder.

Astragalus: As with many adaptogens, astragalus is used to promote overall wellness and to strengthen and regulate the immune system.

Valerian: Used to treat insomnia or sleeplessness, valerian is also used to ease anxiety and stress. Valerian is used in some types of tea products to promote sleep and is available in supplement form. 

Brahmi: Also known as "gotu kola," brahmi is believed to be a potent brain tonic. 

Matcha: Used in many drinks, matcha is marketed as an alternative to coffee. Its effects include increased energy and focus without the jitteriness usually associated with caffeine. 

A Hot New Health Trend

Demand is likely to increase both for existing adaptogen supplements, powders, and products, and adaptogen supplements that aren't yet widely available. Those in the food and beverage businesses have an opportunity to cater to this growing trend, since many adaptogens that are available only in the form of supplements could be applied in other ways to feed a growing market.  

As more and more people are practicing yoga, eating healthier foods, and seeking ways to detox, they are also returning to ancient and traditional remedies. In response to demand, industries are hustling to catch up with the trend. More and more scientific research is being conducted on their benefits and uses, and food and beverage brands are innovating as they find new ways to incorporate these natural remedies into various products. 

Health & Wellness + Financial Decisions Gen Zers are Making to Overcome Today's Life Challenges

Brought up in a digital era, Gen Zs have always connected, communicated and consumed content anywhere at any time. However, this generation is straightforward when it comes to making decisions about finances and health and wellness. 

At Least 49% of Gen Z go for tools that will enable them to customize their budgets, experience, and products. Like millennials, Gen Z prioritizes financial and emotional well-being over wealth to reduce their financial stress.  

Gen Z is investing more in physical wellness, with 68% choosing a balanced diet to maintain health and wellness. About 38% of global gym sign-ups accounted for Gen-Z, with 49% of them working out two to three times a week.

A better understanding of Gen Z will influence proper preparation for future health issues. Click here to learn more about what we have uncovered.

5 Common Challenges Facing the Gen Zers

Social Media Lifestyle

Despite knowing healthy and unhealthy lifestyles, looking good and sounding good on social media is more persuasive and weighty for Gen Zers. About 34% of Gen Z account for a simultaneous online and offline life, while 25% see no difference between online and offline community connectivity.

Stress and Mental Health

According to the American Psychological Association (APA), high profile issues significantly dominate stress and mental health for Gen Z. Most teens and young adults are becoming vocal about gun violence, breakups and sexual harassment.

Financial Crisis

Gen Z occupies the front seat with the accumulated student debt crisis. In addition, the covid-19 pandemic triggered uncertainty, heightening financial worries among Gen Zers. That has led to the majority of them reassessing their financial positions and goals.

Racial Discrimination

Every six out of ten Gen Zers believe discrimination led by systemic racism is widespread across society. A study shows that in every five respondents, one of them felt personally discriminated against due to their background factors. 

Illicit Drug Use

Brought up at a time when the legalization of marijuana is gaining ground, it is not a surprise that Gen Z is two times more likely to use marijuana than other generations. The use of cannabis has reached an all-time high, with 25% of 8th to 12th graders said to have abused a substance. 

That being said, brands within Health & Wellness and Finance need to be adapting and developing new products and services to address the need of this generation. The window is open. The time is now. The wait is over.

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Born from 1997 to 2012, Gen Z contributes up to 23% of the United States population, making over 68 million Americans. In addition, Pew Research Center refers to Gen Zers as the most diverse, with about 46% being racial/ ethnic minorities. Read on, and let's explore the various challenges the Gen Zers are facing, their health and wellness decisions to overcome them.