Did you know?...
Effective hydration is the top usage and attribute of functional beverages to fight daytime fatigue. Neither did we until we embarked on this great project with the team at Orgain, a nutritional supplement company dedicated to delivering good, clean nutrition with the highest quality ingredients.

"When it came to extending Orgain into the functional hydration space, we were really looking to design a look that reinforced our organic, clean hydration position yet really dial up the vibrancy and taste appeal of the product – to stand out in a very different way. Something to really set us apart in the category versus the other very functional products. Thankfully, not only is the design Launch created modern and beautiful, but it delivers on the product benefits in a way that connects with the consumer. From all the early feedback we’re getting from consumers and retailers, we’re confident it will have a strong impact on the decision-making process and put us in a unique position in the category." said Andrea Theodore, Chief Marketing Officer at Orgain.

"We couldn't be happier with the design Orgain selected. It really separates them from the rest, and we are so proud to see it come to life on shelves and online," said Francesca Allevato, Partner at Launch Innovation.

About The Product
Orgain HydroBoost is certified organic, fruit-based, and features a proprietary blend of minerals, and natural electrolytes, providing fast hydration using cleaner ingredients to satisfy this consumer need.