At this year's Super Bowl LVI, we partnered with Pepsi to create TrashTalk, an experience designed to educate fans on the difference between recycling and trash, and show them how exciting and rewarding it can be when you do it with Olyns, the recycling machines of the future.
Featuring the 2 biggest trash talkers of all time, Super Bowl champions Deion ‘Prime Time’ Sanders and Michael ‘Playmaker’ Irvin, who provoked, celebrated and joked all week long, asking fans to sign in, recycle and win!
Here are some fun stats that resulted from this weeklong activation:
Over 100,000 fans in attendance
Over 7,500 bottles recycled
Over 4,000 registrants to win tickets to Super Bowl LVII in Arizona
5,000 Olyns NFC Cards distributed
100 NFL Shop Giveaways
Learn more about the recycling machines of the future here.
Some fan soundbites:
"This is so cool. My kids are going to love going with me to recycle bottles!"
"I love the educational component and that it tells you the difference between trash and recycling!"
"I can take my empty bottles to the store and get money that can go to my groceries at the same time? That’s so efficient.”