Top Reasons Why Innovation Is Important When The Market Is Stagnant

Innovation is important when the market is stagnant for several reasons:

  1. Differentiation: When the market is stagnant, products or services may start to look and feel the same. Innovation allows businesses to differentiate themselves from their competitors, potentially leading to a competitive advantage. This is done through research, experts, and insights to help provide some realistic guidance.

  2. Meeting Unmet Needs: Stagnation in the market may indicate that there are unmet needs or gaps that you can address. Innovation allows you to identify and meet these needs, potentially opening up new market segments.

  3. Cost Efficiency: Innovation can lead to cost efficiencies in production or delivery, allowing businesses to reduce costs and remain competitive even in a stagnant market.

  4. Growth Opportunities: Innovating can open up new growth opportunities in adjacent or completely new markets, providing a potential path to growth for businesses in a stagnant market.

Overall, innovation is important when the market is stagnant as it enables businesses to differentiate themselves, meet unmet needs, reduce costs, and explore new growth opportunities.

We got 'that Orgain feeling', and it helped us create something "perfect".

When asked to design Orgain's new, premium meal powder line called 'The Perfect Meal', our response was just that, "PERFECT!"
 
With the Meal Replacement Powder Market Size projected to reach Multimillion USD by 2029, we knew this was going to be a fast project to help Orgain, a nutritional supplement company dedicated to delivering good, clean nutrition with the highest quality ingredients, get into the market with The Perfect Meal. 

A couple of important things were addressed...

  1. How did we highlight the Orgain brand equities in a new and exciting way? We took the "O" and used it as a bullseye on the pack.

  2. What should the look and feel be like? Modern, Premium, Balanced, Natural

  3. Who's it for? Someone who prioritizes health and wellness, and seeks convenient, clean, great-tasting products.

"Lorem ipsum." said Andrea Theodore, Chief Marketing Officer at Orgain.

About The Product
Orgain Perfect Meal is handcrafted to deliver complete nutrition from REAL food ingredients. Packed with 25 grams of organic plant-based protein, 10g of fiber, 80+ Superfoods & other nutrients, along with probiotics, digestive enzymes, and adaptogens, Orgain Perfect Meal is so full of good stuff, we challenge anyone to eat this well! Click here to learn more

Wellness Trends To Watch For In 2023

We're excited to see how the wellness industry evolves in 2023.

In the last three years, we've seen a big shift in how people think about health and wellness. Consumers are spending more money on wellness, but they're also becoming savvier about how to integrate wellness into their daily routines.

Here are our predictions of what we'll see more of as brands rise to accommodate consumer wants and needs:

  • Personalization & Real Benefits: Brands will continue to develop customized supplements along with tailor-made products with wellness-boosting benefits.

  • Authentic Brand Endorsements: As brands gear up their marketing plans for 2023, they should be looking at what actually works—real people and real customer stories and endorsements will be more important than ever before.

  • More Affordable Wellness Options For All: The real opportunities for brands are in serving a wider population of consumers at a lower price, going from a novelty item to a necessity in the consumer wellness journey.

  • Genuine Sustainability: Brands will have more conversations around why sustainability is a value for them, the consumer, and the earth.  

  • Rest And Recovery Technology Go Mainstream: We'll see brands present technologies such as products for injuries, sleep solutions, and more