Innovation is important when the market is stagnant for several reasons:

Differentiation: When the market is stagnant, products or services may start to look and feel the same. Innovation allows businesses to differentiate themselves from their competitors, potentially leading to a competitive advantage. This is done through research, experts, and insights to help provide some realistic guidance.
Meeting Unmet Needs: Stagnation in the market may indicate that there are unmet needs or gaps that you can address. Innovation allows you to identify and meet these needs, potentially opening up new market segments.
Cost Efficiency: Innovation can lead to cost efficiencies in production or delivery, allowing businesses to reduce costs and remain competitive even in a stagnant market.
Growth Opportunities: Innovating can open up new growth opportunities in adjacent or completely new markets, providing a potential path to growth for businesses in a stagnant market.

Overall, innovation is important when the market is stagnant as it enables businesses to differentiate themselves, meet unmet needs, reduce costs, and explore new growth opportunities.