Marc Sampogna is the Co-founder and Chief Marketing Officer of Once Upon a Coconut, a coconut water beverage brand. His role is to protect and grow the brand at all costs, including steering it in the right direction to connect with customers and engaging in partnerships that fit the brand's positioning in the marketplace. Marc is also the Founder and Managing Partner of Canopy Brand Group, a full-service agency helping brands grow from start-ups to established Fortune 100 and 500 companies. His role is to lead the agency and team by delivering a variety of branding and cross-channel creative marketing solutions for B2C and B2B clients. Here’s a glimpse of what you’ll learn: • Marc Sampogna talks about Canopy Brand Group and how it inspired the launch of Once Upon a Coconut • Where does Once Upon a Coconut source their coconut water? • Marc explains why he created a coconut water brand • How to stay innovative and competitive as a beverage brand • Where to find Once Upon a Coconut • The value of having an exceptional brand behind your product • The power of content marketing in the beverage industry • Marc’s advice for early-stage beverage entrepreneurs In this episode… Do you long for more flavorful coconut water? Where can you get better-tasting coconut water with no preservatives or added sugars? Thanks to Marc Sampogna for creating Once Upon a Coconut, people can now enjoy tasteful coconut water from a brand with positivity and purpose. Marc shares his journey of building the brand, the challenges and lessons he faced along the way, and his advice for creating an influential beverage brand. On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Marc Sampogna, Co-founder and Chief Marketing Officer of Once Upon a Coconut, about his entrepreneurial journey in the beverage industry. Marc discusses the inspiration behind Once Upon a Coconut, why he took the coconut beverage route, and his top tips to thrive in the beverage industry.
Introducing Feel Hair Support: A Revolutionary Creation by Launch Innovation
Launch Innovation is thrilled to announce a groundbreaking collaboration that has led to the creation of an exceptional hair care product: Feel Hair Support. We are proud to present this revolutionary solution developed in partnership with Lonza. Experience the transformative power of Hair Support, now available at https://wearefeel.com/products/hair-support.
At Launch Innovation, our passion lies in pushing the boundaries of innovation, and our collaboration with Lonza exemplifies this commitment. By merging our expertise in scientific research and development, we have harnessed the latest advancements in the field to craft a truly extraordinary hair care solution.
Here's what sets Feel Hair Support apart and makes it an exceptional product:
Unrivaled Expertise: Both Launch Innovation and Lonza bring a wealth of experience and industry-leading knowledge to this collaboration. Our combined expertise ensures that Feel Hair Support is backed by rigorous scientific research and the most cutting-edge technologies.
Advanced Formulation: Feel Hair Support's formulation is a testament to the meticulous attention given to selecting premium ingredients. This powerful blend is designed to nourish, strengthen, and revitalize your hair, providing you with visible and long-lasting results.
Lonza's Manufacturing Excellence: Lonza's commitment to excellence in manufacturing and quality control ensures that Feel Hair Support meets the highest standards. Their state-of-the-art facilities and advanced processes guarantee a product of unparalleled quality and efficacy.
Transformative Results: Feel Hair Support is not just another hair care product. It is a comprehensive solution that promotes hair health, thickness, and shine. Witness the remarkable transformation as your hair becomes vibrant, luscious, and full of life.
Return On Investment: The collaboration between Launch Innovation and Lonza has already received tremendous praise from early users. Customers have shared their awe-inspiring experiences, attesting to the effectiveness and satisfaction that Feel Hair Support delivers.
"Loved partnering up with Launch Innovation to create a next-generation all-natural Hair Support product for Feel. A stand-out innovation in hair loss treatment, Feel Hair Support with Keranat™ is the first scientifically proven ingredient that significantly reduces hair loss, restores the natural growth cycle, and strengthens the hair from root to tip. Powered by Lonza's vegan signature, Licaps® liquid-filled hard capsules (LFHC) to help formulate new compounds with improved functionality while providing an elegant and differentiated product presentation,"
Says Joris Dewit, Executive Director, EMBA, Head of Dosage Form Solutions & Ingredients at Lonza.
We invite you to visit https://wearefeel.com/products/hair-support to explore Hair Support in detail. Discover the science behind its formulation, the exceptional quality control measures implemented, and the glowing testimonials from our satisfied customers who have experienced the outstanding benefits of Hair Support firsthand.
At Launch Innovation, we take great pride in collaborating with industry leaders like Lonza to develop groundbreaking solutions that elevate your well-being. We believe that Hair Support will revolutionize your hair care routine and give you the confidence and vitality you deserve.
Thank you for your continued support. Embrace the power of innovation, and reach out to us to embark on an extraordinary product transformation journey together.
Introducing Vi - The Future of Fintech by EVERI and Canopy Brand Group!
We are thrilled to unveil the latest innovation in the world of fintech: Vi! Created through an exciting collaboration between EVERI and Canopy Brand Group, Vi promises to revolutionize the way you experience casino gaming solutions.
At Canopy Brand Group, we believe that a strong brand identity is essential for success. With Vi, we aimed to craft a brand positioning that embodies innovation, reliability, and accessibility. Vi is not just another gaming fintech service; it is a seamless bridge between your gaming aspirations and reality. Through cutting-edge technology and user-centric design, Vi empowers you to take control of your gaming journey like never before.
More specifically, Everi’s Vi™ is an on-property mobile gaming solution with Class II and Class III games. Operators can use Everi’s digital game content, loyalty platform, and CashClub wallet, to create new revenue streams.
NAMING
The name "Vi" encapsulates the essence of this groundbreaking service. Derived from the Latin word "vita," meaning "life," Vi reflects the integral role this fintech solution will play in enriching your gaming experience. Short, memorable, and versatile, Vi is the perfect moniker for a service that will accompany you through every gaming endeavor.
BRAND IDENTITY
Our team at Canopy Brand Group invested countless hours in developing a logo design that would visually represent Vi's core values. The logo features an elegant and dynamic symbol, representing upward movement and progress. The upward arrow signifies growth, aspiration, and the constant evolution of financial possibilities with Vi. The use of vibrant colors reflects the energy and excitement of embracing the future of fintech.
We are confident that Vi's brand positioning, name, and logo design will resonate with EVERI's esteemed users, and inspire confidence in their gaming choices.