We are thrilled to unveil the latest innovation in the world of fintech: Vi! Created through an exciting collaboration between EVERI and Canopy Brand Group, Vi promises to revolutionize the way you experience casino gaming solutions.
At Canopy Brand Group, we believe that a strong brand identity is essential for success. With Vi, we aimed to craft a brand positioning that embodies innovation, reliability, and accessibility. Vi is not just another gaming fintech service; it is a seamless bridge between your gaming aspirations and reality. Through cutting-edge technology and user-centric design, Vi empowers you to take control of your gaming journey like never before.
More specifically, Everi’s Vi™ is an on-property mobile gaming solution with Class II and Class III games. Operators can use Everi’s digital game content, loyalty platform, and CashClub wallet, to create new revenue streams.
NAMING
The name "Vi" encapsulates the essence of this groundbreaking service. Derived from the Latin word "vita," meaning "life," Vi reflects the integral role this fintech solution will play in enriching your gaming experience. Short, memorable, and versatile, Vi is the perfect moniker for a service that will accompany you through every gaming endeavor.
BRAND IDENTITY
Our team at Canopy Brand Group invested countless hours in developing a logo design that would visually represent Vi's core values. The logo features an elegant and dynamic symbol, representing upward movement and progress. The upward arrow signifies growth, aspiration, and the constant evolution of financial possibilities with Vi. The use of vibrant colors reflects the energy and excitement of embracing the future of fintech.
We are confident that Vi's brand positioning, name, and logo design will resonate with EVERI's esteemed users, and inspire confidence in their gaming choices.