Marc Sampogna is the Co-founder and Chief Marketing Officer of Once Upon a Coconut, a coconut water beverage brand. His role is to protect and grow the brand at all costs, including steering it in the right direction to connect with customers and engaging in partnerships that fit the brand's positioning in the marketplace. Marc is also the Founder and Managing Partner of Canopy Brand Group, a full-service agency helping brands grow from start-ups to established Fortune 100 and 500 companies. His role is to lead the agency and team by delivering a variety of branding and cross-channel creative marketing solutions for B2C and B2B clients. Here’s a glimpse of what you’ll learn: • Marc Sampogna talks about Canopy Brand Group and how it inspired the launch of Once Upon a Coconut • Where does Once Upon a Coconut source their coconut water? • Marc explains why he created a coconut water brand • How to stay innovative and competitive as a beverage brand • Where to find Once Upon a Coconut • The value of having an exceptional brand behind your product • The power of content marketing in the beverage industry • Marc’s advice for early-stage beverage entrepreneurs In this episode… Do you long for more flavorful coconut water? Where can you get better-tasting coconut water with no preservatives or added sugars? Thanks to Marc Sampogna for creating Once Upon a Coconut, people can now enjoy tasteful coconut water from a brand with positivity and purpose. Marc shares his journey of building the brand, the challenges and lessons he faced along the way, and his advice for creating an influential beverage brand. On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Marc Sampogna, Co-founder and Chief Marketing Officer of Once Upon a Coconut, about his entrepreneurial journey in the beverage industry. Marc discusses the inspiration behind Once Upon a Coconut, why he took the coconut beverage route, and his top tips to thrive in the beverage industry.