Meet the Snack Brand That Refuses to Play It Safe

Introducing 4Q

At Canopy, we’re obsessed with brands that refuse to blend in. So when the 4Q team came to us with a simple—but fearless—brief, we knew exactly what kind of challenge this would be:

Break every rule from a design standpoint.
Create something you’ve never seen before.
And make sure it can’t be duplicated.

This was it.

4Q Potato Chips is not another safe, beige, middle-of-the-aisle snack brand designed to please everyone. It’s a deliberate rejection of sameness—built to disrupt a category that’s been playing it far too safe.

From the visual language to the attitude, 4Q was designed to feel loud, bold, and unapologetic. A brand with a point of view. A look that stops you in your tracks. And an identity that’s impossible to confuse—or copy.

We’re incredibly proud to help bring 4Q to life—from strategy and positioning to a design that breaks convention and dares the category to catch up.

Because the future doesn’t belong to brands that follow the rules. It belongs to the ones brave enough to rewrite them.

Welcome to the rebellion.

Follow the movement: @4q_life