“Partnering with Canopy wasn’t just about branding — it was about shaping an identity that feels authentic, thoughtful, and enduring. The Agriculturalist is proof of what happens when strategy and creativity work hand in hand.”
At Canopy, we love helping brands find their voice. Our work with The Agriculturalist, a new cannabis dispensary in Massachusetts, proves that when creativity meets strategy, the results are highly impactful.
We developed their brand positioning — “Thoughtful cannabis, for the people,” and extended it across every touchpoint:
Consumer segmentation to understand and connect with audiences
Digital advertising & social media content/management
Collateral, merchandise & signage that bring the brand to life
A podcast concept, “Toke of Genius,” designed to spark meaningful conversations in cannabis culture