Securitas | Security, Meet Humanity
“Security isn’t just about systems and protocols — it’s about people. With ‘Security, Meet Humanity,’ we’re showing the world how technology and human intelligence work hand in hand to create safer, more connected environments. Canopy helped us bring that story to life in a way that truly reflects who we are and where we’re headed. ”
Bringing purpose and technology together in a new era of protection.
Canopy Brand Group is proud to partner with Securitas Security Services USA, Inc., a global leader in protective services, technology, and risk management, to launch its transformative new national brand campaign — “Security, Meet Humanity.”
A Defining Moment for the Brand
Unveiled at this year’s GSX Show in New Orleans, the campaign marks a pivotal evolution in how Securitas shows up to the world. Moving beyond traditional notions of security, “Security, Meet Humanity” redefines the category — showcasing a future powered by predictive intelligence, real-time insights, and, above all, the human connection at the heart of every solution.
The Experience
Across massive digital screens, interactive signage, and an immersive booth environment, the campaign revealed what makes Securitas distinct:
A global network of 350,000+ security professionals guided by purpose, not just protocols.
Technology that empowers people, not replaces them.
A steadfast commitment to making the world safer — one interaction at a time.
The Storytelling
Through powerful visuals and emotionally charged storytelling, Canopy helped Securitas articulate its vision of security as something deeply human — blending AI-driven intelligence with human intuition to protect people, places, and possibilities.
A Movement, Not Just a Campaign
“Security, Meet Humanity” is more than a launch — it’s a rallying cry for the industry. A bold new lens through which Securitas is defining the future of security, where empathy meets innovation and protection becomes personal.