Introducing High Limb’s New Era:
Bite Into Bold
BRAND STRATEGY | BRAND IDENTITY | PACKAGE DESIGN | WEB DESIGN | SOCIAL MEDIA | ADVERTISING
High Limb is entering a new era.
We’re proud to unveil the complete reimagining of the High Limb Cider brand—rebuilt from the ground up around a single, powerful idea: Bite Into Bold.
This isn’t just a refresh. It’s a repositioning.
In partnership with the High Limb team, we developed a fully integrated brand system designed to challenge convention and redefine what hard cider can be. From a striking new brand identity and package design to a reimagined website, social presence, and point-of-sale experience, every touchpoint has been crafted to stand out, break through, and demand attention.
At the core of this transformation is a bold ambition: to disrupt not only the cider category—but to compete head-on with beer and hard seltzer by shifting consumer mindset. Through unapologetic design, elevated storytelling, and culture-driven marketing, High Limb is positioned to become the cider brand that doesn’t just sit on shelves—it breaks through them.
““This transformation captures exactly where we want to take High Limb. It’s bold, it’s differentiated, and it gives us the platform to not only lead in cider—but to challenge the entire category of what people reach for.””
High Limb now shows up with a presence that’s impossible to ignore—and even harder to forget.
This is cider, redefined.
This is Bite Into Bold.
If you’d like to learn more about the thinking behind the transformation or explore what’s next for the brand, we’d love to connect.
