TODAY IS YOUR RUNWAY
Fashion label, Ali & Kris, wanted to make the leap from trade to consumer. A consumer-based positioning ensued, resulting in 'Today is Your Runway'. Millennial-focused, this new positioning was activated with a new e-commerce platform, brand video, social media campaign and more.
“From the jump, Canopy understood how to connect with Millennials, and developed a strategy with a tone-of-voice that spoke their language.”
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