Introducing AIRI: Our Artificial + Real Intelligence innovation process. Designed to solve current customer challenges and enhance experiences, AIRI accelerates the innovation process by blending AI-driven personalization with real human insights. We’ve successfully implemented this for clients like Nestle, EVERI, and Lonza, to name a few, and we’re excited to share this unique approach with you.
AIRI offers a comprehensive framework to help your team jumpstart innovation by mapping the customer journey, defining key jobs to be done (JTBD), and crafting actionable "How Might We" (HMW) statements. This process ensures that the time you invest delivers maximum value, resulting in insights and concept previews tailored to your needs.
Highlights include:
Interactive Work Session: Map your customer journey and define key jobs to be done.
HMW Statements: Utilize AI to craft and optimize high-potential innovation areas.
AI-Generated Concepts: Develop numerous concepts based on identified needs and opportunities.
Synthetic Personas Feedback: Evaluate ideas with synthetic personas for a customer-centric perspective.
Ranking and Visualization: Rank ideas based on feasibility and market potential and visualize top concepts using advanced tools.
We believe AIRI could be a game-changer for your brand and would love to explore how it can support your objectives. Does this sound like something your team would be interested in?