We recently completed the branding and package design for PEP, a company on a mission to revolutionize the health and wellness industry by empowering consumers to embrace the benefits of peptides for muscle mass, skin health, and overall healthy aging. The company's flagship product, PEP, is a line of functional bars and beverages made with PeptiStrong designed to build and maintain muscle mass, promoting a vibrant and active life throughout aging.
Our job was to effectively convey the movement and energy that PEP delivers to consumers. The visual elements are designed to resonate with the active lifestyle of the target audience – active adults seeking natural solutions for enhanced performance and muscle health.
““Launch Innovation is THE PLACE to develop and launch a brand. The Step Change Innovations team and I could not be happier with the impeccable work the team delivered, especially because we are creating a new category for peptides in functional foods, and playing big is critical. However, beyond the brilliant design, the collaboration and laughter while working together left an indelible impression. We can’t wait to create more magic together in the coming years.” ”
““In crafting the design for this project, we embraced innovation as our guiding principle. We didn’t just think outside the box; we redefined the box itself, pioneering a design approach that seamlessly merges creativity and functionality. Our commitment to pushing boundaries ensures that every detail tells a story of ingenuity, making this project a testament to Canopy’s unwavering pursuit of design excellence.”
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PEP has strategically launched PeptiStrong with a focus on creating awareness and generating excitement around the groundbreaking product. The launch campaign highlights the unique selling points of PeptiStrong, positioning it as a game-changer in the health and wellness market.
As of the initial launch, PEP has successfully generated interest and enthusiasm among its target audience. The combination of the innovative PeptiStrong formulation, appealing taste, and carefully designed brand identity has contributed to a positive reception in the market.
We can't wait to see how the brand and product evolve in the Health and Wellness marketplace.