Move Over Willy Wonka!

An outrageously sweet, new partnership with Candytopia -- an interactive candy wonderland

We think it's safe to say that we could all use some fun in our lives these days. What more fun could you ask for than a 20,000 sq foot interactive candy wonderland?! Thanks to our newest, and sweetest client,  Candytopia, it's now a fun reality!

CANDYTOPIA is where colossal candyfloss constructions meld with a tantalizing taffy twistedness. If you’ve ever dreamed of nibbling your way through Candyland or scoring a Golden Ticket, this is the place to be! 

Explore through sprawling sanctuaries of confectionery bliss and be transported to an imaginative wonderland with a one-of-a-kind full sensory experience. This interactive art installation celebrates the vibrant colors and flavors of your favorite sugarcoated delights across over a dozen environments, from flying unicorn pigs to a marshmallow tsunami. 

OUR JOB, to continue to build the brand that the world oh-so needs right now. Everything from the interior and exterior design, to social media, Candytopia's unique, fun and culturally cool look and feel makes for memorable experiences and instagrammable moments.

"Partnering with Canopy to elevate our design and brand will contribute to the already great experience we've created. Our goal is to provide an immersive environment where people can unplug and unwind with their family and friends. The Candytopia experience is something you won't forget, I can promise you that." said Bear Silber, COO.

If you're looking for an outlet unlike any other, make sure to grab a ticket here...

“The Times They Are a-Changin”

Of course, insights and narratives are where everyone is going today. But what is the best gateway to getting there? And why is this significant today. As Bob Dylan said in “The Times They Are a-Changin”... “the slow one now will later be last.”

These last months have resulted in significant cross category behavioral changes. Particularly as it relates to established brand equities in legacy brands versus digital challenger brands. Many of these are direct-to-consumer startups. These fast and smart marketers have taken advantage of these challenging and unsettled times with transparency as it relates to trust claims, forgiveness (free shipping and returns), pay later options, and strong personal guarantees and customer reviews.

Cultural mapping fine tunes the strategic brief/direction for the creative and media teams.

Doing this at the outset shortens the process and ensures client participation and agreement. Why wait for this to come up later? It’s costly and inefficient. Move with the times now.

What specific refinements does cultural mapping bring?

For openers, Generational Resonance:

• What traditional audience values have changed for your key targets, and why?

• What’s their meaningful sense of purpose today?

• What are the emotional lift factors involved, in this change?

• What’s their shareabilty and the right lexicons to utilize for persuasive purchase decisions?

All the more meaningful as we enter the Emergence phase.

These are proprietary information areas we have been discussing with clients in our Culture Reset Platform over these last few months. They bring out the entrepreneurial spirit in everyone and create the proper alignment and success criteria for meaningful partnership.

Thanks for inspiring us Bob.

MEET KRISTEN

"It is vital to tell your own story before the world defines you."

Dream. Define. Do.
Meet Kristen, a highly accomplished, award-winning leader in brand building and reengineering. From icons of today to up-and-coming challengers and category creators, she taps into her global experience to create purpose driven companies.

Over the past 20+ years, she built her career at top global brand consultancies and agencies who are creating the industry, leading in thought and challenging their peers and clients to collectively solve real world issues, improve experiences and evolve industry. Wow, that's some serious stuff right there.

Curious. Optimistic. Intuitive.
At Canopy, Kristen builds the foundational building blocks to create meaningful brand engagement. She transforms insight into ideas, ideas into action, and action into impact along with the storytelling engine to drive it all.

What Kristen Brings
Collaborative in approach. Entrepreneurial in spirit. Kristen brings passion for what she does and courageous ambition for our clients ranging from infancy stage to Fortune 200 in B2C, B2B and non-profit verticals.

"I was once told my biggest flaw was I do the right thing. It made me laugh, but also stop and think. That idea grew into an understanding of who I am and what’s most important. My currency is not about money rather impact. It led to thinking about how to create the most. Inclusion. Having a most-vulnerable first mindset and starting from there. Life is a shared experience and it's our story to build and tell. Being a strategist has taught me so much, but more than anything I learned about what it means to be a human. And that is infused in everything I do."