We got 'that Orgain feeling', and it helped us create something "perfect".

When asked to design Orgain's new, premium meal powder line called 'The Perfect Meal', our response was just that, "PERFECT!"
 
With the Meal Replacement Powder Market Size projected to reach Multimillion USD by 2029, we knew this was going to be a fast project to help Orgain, a nutritional supplement company dedicated to delivering good, clean nutrition with the highest quality ingredients, get into the market with The Perfect Meal. 

A couple of important things were addressed...

  1. How did we highlight the Orgain brand equities in a new and exciting way? We took the "O" and used it as a bullseye on the pack.

  2. What should the look and feel be like? Modern, Premium, Balanced, Natural

  3. Who's it for? Someone who prioritizes health and wellness, and seeks convenient, clean, great-tasting products.

"Lorem ipsum." said Andrea Theodore, Chief Marketing Officer at Orgain.

About The Product
Orgain Perfect Meal is handcrafted to deliver complete nutrition from REAL food ingredients. Packed with 25 grams of organic plant-based protein, 10g of fiber, 80+ Superfoods & other nutrients, along with probiotics, digestive enzymes, and adaptogens, Orgain Perfect Meal is so full of good stuff, we challenge anyone to eat this well! Click here to learn more

Wellness Trends To Watch For In 2023

We're excited to see how the wellness industry evolves in 2023.

In the last three years, we've seen a big shift in how people think about health and wellness. Consumers are spending more money on wellness, but they're also becoming savvier about how to integrate wellness into their daily routines.

Here are our predictions of what we'll see more of as brands rise to accommodate consumer wants and needs:

  • Personalization & Real Benefits: Brands will continue to develop customized supplements along with tailor-made products with wellness-boosting benefits.

  • Authentic Brand Endorsements: As brands gear up their marketing plans for 2023, they should be looking at what actually works—real people and real customer stories and endorsements will be more important than ever before.

  • More Affordable Wellness Options For All: The real opportunities for brands are in serving a wider population of consumers at a lower price, going from a novelty item to a necessity in the consumer wellness journey.

  • Genuine Sustainability: Brands will have more conversations around why sustainability is a value for them, the consumer, and the earth.  

  • Rest And Recovery Technology Go Mainstream: We'll see brands present technologies such as products for injuries, sleep solutions, and more

"My two favorite words - why and how"

DRIVEN, HUMBLE, CURIOUS
As a senior account manager, Alexandria spearheads our team to bring engaging brand experiences to life. Strategic in her approach she puts ideas into action to create meaning and impact for our clients. Collaborative and intuitive she creates the roadmap to success and is the hub of communication. Her background has given her a unique and dynamic point of view to build exactly the tools needed for each and every project.

With a degree in civil and structural engineering, she built a career in New York City with a boutique architecture firm managing projects all over NY State. After she moved back to California, she led marketing efforts in tech and offered her skills in organization to high-end clientele.

The most important thing she brings to the table is her optimism and "anything is possible" mindset. Her two favorite words - why and how? Why defines of the importance of what we are doing, and how gives you the sequence to get us to where we want to be.

Her work has been published in Architectural Digest, Apartment Therapy, Houzz, and many others. She believes that building anything, from a house to a brand, is just about planning, methodically creating each step, and checking them off until you get to a final product.

She is an artist and writer in her free time with a passion for both ends of creation.

WHAT ALEXANDRIA BRINGS
Alexandria is both creative and practical. She wants to bring ease to what is complicated, beauty to what is ugly, and enjoyment to what can be tedious.

“My goal is to take what I am constantly learning and help clients to turn their visions into reality. Whether it is building a brand, organizing an event, creating an ad campaign, or planning innovation — I want to be able to do this for myself and for others so we can grow together.”