Introducing AIRI: Artificial + Real Intelligence

Introducing AIRI: Our Artificial + Real Intelligence innovation process. Designed to solve current customer challenges and enhance experiences, AIRI accelerates the innovation process by blending AI-driven personalization with real human insights. We’ve successfully implemented this for clients like Nestle, EVERI, and Lonza, to name a few, and we’re excited to share this unique approach with you.

AIRI offers a comprehensive framework to help your team jumpstart innovation by mapping the customer journey, defining key jobs to be done (JTBD), and crafting actionable "How Might We" (HMW) statements. This process ensures that the time you invest delivers maximum value, resulting in insights and concept previews tailored to your needs.

Highlights include:

  • Interactive Work Session: Map your customer journey and define key jobs to be done.

  • HMW Statements: Utilize AI to craft and optimize high-potential innovation areas.

  • AI-Generated Concepts: Develop numerous concepts based on identified needs and opportunities.

  • Synthetic Personas Feedback: Evaluate ideas with synthetic personas for a customer-centric perspective.

  • Ranking and Visualization: Rank ideas based on feasibility and market potential and visualize top concepts using advanced tools.

We believe AIRI could be a game-changer for your brand and would love to explore how it can support your objectives. Does this sound like something your team would be interested in?

Together, we made it possible: Introducing the new YA

We are excited to share a recent success story from Canopy Brand Group, showcasing our expertise in rebranding, brand architecture, and digital transformation for the YA group.

Challenge: YA, an international professional services organization providing forensic consulting, engineering, risk mitigation, and related services, faced challenges with its outdated brand presence that did not reflect the firm's evolving growth.

Solution: Canopy partnered with YA to address these challenges through a comprehensive rebranding and digital transformation initiative:

  1. Repositioning: We repositioned Young & Associates as the "YA Group," a modern and approachable brand that resonates with a broader demographic of sophisticated professionals.

  2. Brand Architecture: We developed a clear and cohesive brand architecture that seamlessly integrates new acquisitions, ensuring a consistent brand experience across all touchpoints.

  3. Website and Mobile Experience: We designed and developed a refreshed website and mobile experience that embodies the firm's new brand identity and delivers on the promise of "Together, we make it possible." The new digital platforms are user-friendly, informative, and engaging, fostering deeper client relationships.

  4. Collateral Design: We are updating all collateral, including brochures, business cards, and more, based on the new brand look and feel.

Results: The rebranding and digital transformation initiative has received great feedback:

  • Enhanced client experience: The new website and mobile experience have received positive feedback from clients, who appreciate the improved usability and accessibility.

  • Stronger brand positioning: YA is now positioned as a modern, forward-thinking financial services firm committed to collaboration and client success.

We are thrilled to see how our brand strategy and creative initiatives, developed in collaboration with Canopy, have evolved to mirror our rapid growth. Their expertise in sophisticated branding has enhanced our market presence and reinforced our commitment to excellence and innovation. This strategic transformation is a testament to our teams’ dedication and the dynamic future we envision for YA.
— — Amy Hammer-Nelson, CMO

Conclusion:

Canopy Brand Group is proud to have partnered with YA on this transformative project. Our expertise in rebranding, brand architecture, and digital transformation can help businesses of all sizes achieve their marketing and business goals.

If you want to learn more about how Canopy can help your business, please contact us today.

How We Helped Unveil the Future of Nutraceutical Delivery: Introducing Vecell

Launch Innovation is excited to announce a groundbreaking nutraceutical delivery technology development poised to redefine industry benchmarks: Vecell. Our team, alongside Aspire's experts, has developed the Vecell liposomal brand platform, naming, identify, and branding assets. Vecell is a pinnacle of innovation and cutting-edge technology designed to enhance therapeutic efficacy.

Innovative Positioning for Breakthrough Results

Our strategic approach positions Vecell at the forefront of the nutraceutical industry. By underscoring the unique benefits of our liposomal platform, we distinguish Vecell from conventional delivery methods, establishing a robust foundation for our Reason-to-Believe (RTB), engaging story, and forward-looking vision. This positioning not only spotlights Vecell as a superior solution but also underscores its role in transforming medical treatments and enhancing patient care

Cohesive Branding Through Strategic Naming

Recognizing the impact of a well-chosen name, we have implemented a consistent and memorable naming convention for the Vecell platform and its derivatives. This methodical approach ensures a cohesive brand identity that enhances recall and solidifies market presence. Vecell is more than a name—it's a symbol of quality, innovation, and dependability.

Visually Stunning Brand Identity

To effectively convey the Vecell story, our creative team at Launch Innovation has expertly designed a suite of branding assets. These include a captivating brand identity, an interactive website, informative brochures, and engaging short animations, all customized to communicate the essence and advantages of Vecell. These materials are designed to ensure that each interaction is an opportunity to engage and educate.

Comprehensive Deliverables for a Unified Brand Experience

  • Brand Strategy: Crafting a strategy that aligns with business objectives and market demands.

  • Brand Story and Personality: Constructing a compelling narrative and a strong, approachable personality.

  • Brand Messaging and Tone-of-Voice: Maintaining consistent communication that resonates with the target audience.

  • Naming Exploratory to Selection: From ideation to securing the perfect name with trademark and URL availability.

  • Design and Collateral Production: From website design to global brand guidelines, ensuring a consistent brand experience across all platforms.

The launch of Vecell signifies a new chapter in nutraceutical delivery systems. We invite you to join us in this revolutionary journey that promises to meet and exceed healthcare delivery expectations.