A JOINT EFFORT: Growing The Agriculturalist with Canopy

At Canopy, we love helping brands find their voice. Our work with The Agriculturalist, a new cannabis dispensary in Massachusetts, proves that when creativity meets strategy, the results are highly impactful.

We developed their brand positioning — “Thoughtful cannabis, for the people.” and extended it across every touchpoint:

  • Consumer segmentation to understand and connect with audiences

  • Digital advertising & social media content/management

  • Collateral, merchandise & signage that bring the brand to life

  • A podcast concept, “Toke of Genius,” designed to spark meaningful conversations in cannabis culture                              

Partnering with Canopy wasn’t just about branding — it was about shaping an identity that feels authentic, thoughtful, and enduring. The Agriculturalist is proof of what happens when strategy and creativity work hand in hand.
— Colin Geoffrey, Founder & CEO, The Agriculturalist
  👉 Explore The Agriculturalist