It was March 2020. Our bags were packed, and my partner and I we were on our way out to the West Coast to conduct an innovation workshop through our sister agency, LAUNCH Innovation, for Persona Nutrition. And then, everything stopped.
Literally, overnight, we had to transition from conducting a highly interactive 5-hour in-person workshop we'd prepared for with R&D, Innovation, Marketing and Sales teams, to doing it all virtually. Needless to say, we did it -- and the final results are in market, and we couldn't be prouder!
As part of our strategic partnership with LONZA Consumer Health & Nutrition, we were able to facilitate a highly engaging session that produced almost 100 new innovative product ideas for Persona Nutrition, a direct-to-consumer brand that personalizes daily vitamin supplements through a team of trained nutritionists and scientists -- really amazing products!
Fast forward a year, and three of the products we co-created have been launched into market -- man, that's fast! Kudos to Persona and LONZA for bringing the ideas to life, and fast-tracking to make this possible.
One of the products is IMMUNE BOOST
Immune boost powder combines the power of ResistAid (a LONZA ingredient) and vitamin C to offer triple action immune support that is more effective than vitamin C alone. ResistAid is a natural type of prebiotic fiber sustainably sourced from Minnesota larch trees. It works by supporting the good bacteria in your gut for a stronger, more resilient immune system.
And the other, BEAUTY SLEEP & BEAUTY WAKE
Beauty Wake helps maintain health from the inside out. It's a small translucent pink capsule that consists of horsetail extract, magnesium and floating hyaluronic acid, along with other ingredients for energy support.
The Beauty Sleep supplement contains ingredients to help promote a more stress-free state. This formula contains collagen, horsetail extract, magnesium, floating hyaluronic acid and L-theanine, and is a complementary supplement to the Wake formula.
For starters, these are great products for immune health and beauty from the inside-out. Not only are they "instagrammable", but they're efficacious and very much needed these days -- we highly recommend.