Canopy Named Agency of Record for High Limb Cider
· Canopy Brand Group
New York, NY — January 9, 2026 — Canopy Brand Group announced it has been named Agency of Record (AOR) for High Limb Cider, coinciding with the debut of the brand's new strategic positioning, visual identity, packaging system, and website.
This milestone follows a deep partnership between High Limb and Canopy that reimagined the brand from the ground up — transforming it from a regional, under-the-radar favorite into a bold challenger poised to disrupt the national hard cider category.
At the heart of the relaunch is High Limb's new brand platform, "Bite Into Bold" — a confident, flavor-first expression designed to bring energy, personality, and modernity to the craft cider space.
"Canopy didn't just help us change the way we look — they helped us change the way we show up in the world. Their strategic clarity and creative craft gave us a brand that reflects who we truly are and where we're headed. Naming them our Agency of Record was not just the right decision — it was the only decision."
— Colin Geoffrey, CEO of High Limb Cider
As Agency of Record, Canopy Brand Group will lead ongoing brand-building initiatives, including:
- National campaigns across digital, social, and media
- Content creation, community, and storytelling
- Packaging updates and portfolio innovation
- Retail activation and trade marketing strategies
- Experiential and collaboration programs
- Long-range strategy and brand ecosystem development
"High Limb is a standout product in a category ready for disruption. We built 'Bite Into Bold' to give the brand cultural swagger, distinctiveness, and unstoppable energy. As AOR, we're excited to amplify that vision across every consumer touchpoint."
— Marc Sampogna, Managing Partner and Chief Creative Officer at Canopy Brand Group
The brand's redesign ushers in the next chapter of growth for High Limb, supported by phased expansion plans, a robust flavor portfolio, and a visual identity system tailored for national scale.