New York, NY — January 9, 2026 — Canopy Brand Group announced it has been named Agency of Record (AOR) for High Limb Cider, coinciding with the debut of the brand’s new strategic positioning, visual identity, packaging system, and website.
This milestone follows a deep partnership between High Limb and Canopy that reimagined the brand from the ground up—transforming it from a regional, under-the-radar favorite into a bold challenger poised to disrupt the national hard cider category.
At the heart of the relaunch is High Limb’s new brand platform, “Bite Into Bold”—a confident, flavor-first expression designed to bring energy, personality, and modernity to the craft cider space. The “Bite Into Bold” platform—developed by Canopy in 2025—reintroduces High Limb with a vibrant, modern look and a confident point of view: craft cider should be as bold as the people who drink it. The platform comes to life through:
“Canopy didn’t just help us change the way we look—they helped us change the way we show up in the world,” said Colin Geoffrey, CEO of High Limb Cider. “Their strategic clarity and creative craft gave us a brand that reflects who we truly are and where we’re headed. Naming them our Agency of Record was not just the right decision—it was the only decision.”
As Agency of Record, Canopy Brand Group will lead ongoing brand-building initiatives, including:
National campaigns across digital, social, and media
Content creation, community, and storytelling
Packaging updates and portfolio innovation
Retail activation and trade marketing strategies
Experiential and collaboration programs
Long-range strategy and brand ecosystem development
“High Limb is a standout product in a category ready for disruption,” said Marc Sampogna, Managing Partner and Chief Creative Officer at Canopy Brand Group. “We built ‘Bite Into Bold’ to give the brand cultural swagger, distinctiveness, and unstoppable energy. As AOR, we’re excited to amplify that vision across every consumer touchpoint.”
The brand’s redesign ushers in the next chapter of growth for High Limb, supported by phased expansion plans, a robust flavor portfolio, and a visual identity system tailored for national scale. The new website—also created by Canopy—showcases High Limb’s bold personality and delivers a refreshed digital experience built for discovery, education, and commerce.
About High Limb Cider
High Limb Cider is a craft cider company rooted in quality and driven by flavor. Known for its smooth profiles and bold taste expressions, High Limb produces a diverse lineup of premium hard ciders made with real ingredients and a fearless approach to flavor.
About Canopy Brand Group
Canopy Brand Group is a strategic branding, creative, and innovation agency with offices in New York and California. The agency partners with ambitious brands to build platforms, designs, and campaigns that accelerate growth and drive lasting cultural and commercial relevance.