It's time to address the challenges your business is adapting to today, and capitalize on it for years to come. How? Through proprietary insights that determine how generations will make their purchasing decisions.
These unsettled times we're living in have shattered the fundamental meaning of brands. Importantly, this is a "cultural brand leveling" moment for consumers and marketers. A moment in time to smartly re-examine, reposition, reinforce, even reformulate your brand to achieve new revenue goals.
Enter THE CULTURE RESET PLATFORM -- designed to create and maintain brand saliency in these changing times. The platform provides proprietary thinking and key consumer connection points.
We unlock Generational Consumer Resonance, Cultureography, Narratives and Visualization for defining and optimizing your brands ultimate 'Culture Truth'. They are guaranteed outcomes.
What are the key steps you ask?
Virtual Briefing -- A complimentary 30 minute briefing session to take you deeper into the entire platform solutions package and guaranteed outcomes on how people decide what they decide and why they value what they value.
Fast Track Thinking Session -- We conduct two 90 minute sessions where we arrive at a group consensus, common vision and action points. It’s our highly collaborative approach to arriving at an initial culture truth platform statements.
Synthesize & Shape -- We agree, focus, and shape what we’ve uncovered into final culture platform statements.
Generational Resonance -- Recognizing that all truths are generationally shaped, we will provide a structure insuring the message is universally powerful, as well as applicable to that consumer's journey.
Visualization -- We create visual design cues to bring these truth statements to life for consumers.
Testing (optional) -- Available if you so choose using our video research network.
Final Culture Reset Recommendation -- The final strategic roadmap that defines your brands ultimate culture truth along with key narratives for generational resonance going forward.