Health & Wellness + Financial Decisions Gen Zers are Making to Overcome Today's Life Challenges

Brought up in a digital era, Gen Zs have always connected, communicated and consumed content anywhere at any time. However, this generation is straightforward when it comes to making decisions about finances and health and wellness. 

At Least 49% of Gen Z go for tools that will enable them to customize their budgets, experience, and products. Like millennials, Gen Z prioritizes financial and emotional well-being over wealth to reduce their financial stress.  

Gen Z is investing more in physical wellness, with 68% choosing a balanced diet to maintain health and wellness. About 38% of global gym sign-ups accounted for Gen-Z, with 49% of them working out two to three times a week.

A better understanding of Gen Z will influence proper preparation for future health issues. Click here to learn more about what we have uncovered.

5 Common Challenges Facing the Gen Zers

Social Media Lifestyle

Despite knowing healthy and unhealthy lifestyles, looking good and sounding good on social media is more persuasive and weighty for Gen Zers. About 34% of Gen Z account for a simultaneous online and offline life, while 25% see no difference between online and offline community connectivity.

Stress and Mental Health

According to the American Psychological Association (APA), high profile issues significantly dominate stress and mental health for Gen Z. Most teens and young adults are becoming vocal about gun violence, breakups and sexual harassment.

Financial Crisis

Gen Z occupies the front seat with the accumulated student debt crisis. In addition, the covid-19 pandemic triggered uncertainty, heightening financial worries among Gen Zers. That has led to the majority of them reassessing their financial positions and goals.

Racial Discrimination

Every six out of ten Gen Zers believe discrimination led by systemic racism is widespread across society. A study shows that in every five respondents, one of them felt personally discriminated against due to their background factors. 

Illicit Drug Use

Brought up at a time when the legalization of marijuana is gaining ground, it is not a surprise that Gen Z is two times more likely to use marijuana than other generations. The use of cannabis has reached an all-time high, with 25% of 8th to 12th graders said to have abused a substance. 

That being said, brands within Health & Wellness and Finance need to be adapting and developing new products and services to address the need of this generation. The window is open. The time is now. The wait is over.

---

Born from 1997 to 2012, Gen Z contributes up to 23% of the United States population, making over 68 million Americans. In addition, Pew Research Center refers to Gen Zers as the most diverse, with about 46% being racial/ ethnic minorities. Read on, and let's explore the various challenges the Gen Zers are facing, their health and wellness decisions to overcome them.

Move Over Willy Wonka!

An outrageously sweet, new partnership with Candytopia -- an interactive candy wonderland

We think it's safe to say that we could all use some fun in our lives these days. What more fun could you ask for than a 20,000 sq foot interactive candy wonderland?! Thanks to our newest, and sweetest client,  Candytopia, it's now a fun reality!

CANDYTOPIA is where colossal candyfloss constructions meld with a tantalizing taffy twistedness. If you’ve ever dreamed of nibbling your way through Candyland or scoring a Golden Ticket, this is the place to be! 

Explore through sprawling sanctuaries of confectionery bliss and be transported to an imaginative wonderland with a one-of-a-kind full sensory experience. This interactive art installation celebrates the vibrant colors and flavors of your favorite sugarcoated delights across over a dozen environments, from flying unicorn pigs to a marshmallow tsunami. 

OUR JOB, to continue to build the brand that the world oh-so needs right now. Everything from the interior and exterior design, to social media, Candytopia's unique, fun and culturally cool look and feel makes for memorable experiences and instagrammable moments.

"Partnering with Canopy to elevate our design and brand will contribute to the already great experience we've created. Our goal is to provide an immersive environment where people can unplug and unwind with their family and friends. The Candytopia experience is something you won't forget, I can promise you that." said Bear Silber, COO.

If you're looking for an outlet unlike any other, make sure to grab a ticket here...

“The Times They Are a-Changin”

Of course, insights and narratives are where everyone is going today. But what is the best gateway to getting there? And why is this significant today. As Bob Dylan said in “The Times They Are a-Changin”... “the slow one now will later be last.”

These last months have resulted in significant cross category behavioral changes. Particularly as it relates to established brand equities in legacy brands versus digital challenger brands. Many of these are direct-to-consumer startups. These fast and smart marketers have taken advantage of these challenging and unsettled times with transparency as it relates to trust claims, forgiveness (free shipping and returns), pay later options, and strong personal guarantees and customer reviews.

Cultural mapping fine tunes the strategic brief/direction for the creative and media teams.

Doing this at the outset shortens the process and ensures client participation and agreement. Why wait for this to come up later? It’s costly and inefficient. Move with the times now.

What specific refinements does cultural mapping bring?

For openers, Generational Resonance:

• What traditional audience values have changed for your key targets, and why?

• What’s their meaningful sense of purpose today?

• What are the emotional lift factors involved, in this change?

• What’s their shareabilty and the right lexicons to utilize for persuasive purchase decisions?

All the more meaningful as we enter the Emergence phase.

These are proprietary information areas we have been discussing with clients in our Culture Reset Platform over these last few months. They bring out the entrepreneurial spirit in everyone and create the proper alignment and success criteria for meaningful partnership.

Thanks for inspiring us Bob.