With the legalization of cannabis, both medicinal and recreational, the industry is literally flying an airplane without a pilot right now. Enter TrueGreen, the world’s first smart packaging technology built for cannabis to help make life easier for every part of the industry. That means brands, dispensaries, regulators and consumers.
We got involved with TrueGreen by helping them establish a brand that speaks to all of these different constituents. More specifically, we created a Brand Strategy & Positioning, Name, Brand Identity, Content, UX Design, and everything else you see out there!
"As a new player in the cannabis technology space, we needed to establish a brand that clearly explains who we are and why cannabis dispensaries, growers, regulators, and consumers should look to us. Canopy was able to uncover key insights that resonate with all our constituents, and ultimately created a brand and marketing assets that are proving to be embraced by the market," says Katherine Lagow, President at TrueGreen.
About TrueGreen
TrueGreen provides a unique digital identity to every single cannabis package, through a certified tamper-evident seal, guaranteeing authenticity and efficiency. This tamper seal is designed with state-of-the-art anti-counterfeiting ink and printing technology and is made “smart” by embedded RFID technology – opening up a world of possibilities from POS to customer loyalty. TrueGreen’s smart ID platform manages the digital identification of each cannabis package and easily integrates with all the leading seed-to-sale systems and other business intelligence systems - making deployments easy and inexpensive to implement and effectively embedding licensed producers and operators key business system functions into the package itself.
