Introducing Vi - The Future of Fintech by EVERI and Canopy Brand Group!

We are thrilled to unveil the latest innovation in the world of fintech: Vi! Created through an exciting collaboration between EVERI and Canopy Brand Group, Vi promises to revolutionize the way you experience casino gaming solutions.

At Canopy Brand Group, we believe that a strong brand identity is essential for success. With Vi, we aimed to craft a brand positioning that embodies innovation, reliability, and accessibility. Vi is not just another gaming fintech service; it is a seamless bridge between your gaming aspirations and reality. Through cutting-edge technology and user-centric design, Vi empowers you to take control of your gaming journey like never before.

More specifically, Everi’s Vi™ is an on-property mobile gaming solution with Class II and Class III games.  Operators can use Everi’s digital game content, loyalty platform, and CashClub wallet, to create new revenue streams.

NAMING
The name "Vi" encapsulates the essence of this groundbreaking service. Derived from the Latin word "vita," meaning "life," Vi reflects the integral role this fintech solution will play in enriching your gaming experience. Short, memorable, and versatile, Vi is the perfect moniker for a service that will accompany you through every gaming endeavor.

BRAND IDENTITY
Our team at Canopy Brand Group invested countless hours in developing a logo design that would visually represent Vi's core values. The logo features an elegant and dynamic symbol, representing upward movement and progress. The upward arrow signifies growth, aspiration, and the constant evolution of financial possibilities with Vi. The use of vibrant colors reflects the energy and excitement of embracing the future of fintech.

We are confident that Vi's brand positioning, name, and logo design will resonate with EVERI's esteemed users, and inspire confidence in their gaming choices.

Announcing Our Successful Brand Creation of TrueGreen Global

We are thrilled to share some exciting news regarding a recent project that has left us confident, successfully partnering with TrueGreen Global, a cannabis technology company, to execute a remarkable brand transformation that will undoubtedly shape the company's future.

At Canopy, we believe that a strong brand is more than just a logo or a catchy tagline. It encompasses an entire experience that resonates with customers and cultivates trust and loyalty. With this philosophy in mind, we embarked on a comprehensive journey with TrueGreen Global to create a brand strategy, name, identity, and a remarkable digital presence.

Brand Strategy: Working closely with the TrueGreen Global team, we meticulously crafted a brand strategy that aligns with the company's core values, mission, and vision. By gaining deep insights into their target audience and market dynamics, we developed a strategic roadmap to position TrueGreen Global as a leader in cannabis technology solutions, simply put, Your Cannabis, Made Smarter.™ 

Name and Identity: A brand's name and visual identity serve as a gateway to its story and values. We conducted extensive research and ideation sessions to devise a name that not only reflects TrueGreen Global's commitment to powering the cannabis seed-to-sale process, but also conveys a sense of trust, authenticity, and innovation. The result is a memorable brand name that captivates audiences and sets TrueGreen Global apart from the competition.

Our talented design team brought the brand's identity to life drawing inspiration from cannabis hues and elements, crafting a modern and visually appealing logo that encapsulates TrueGreen Global's mission: To streamline the evolving ways merchants and consumers transact in the global cannabis economy. This new identity resonates with customers and stakeholders, symbolizing the company's commitment to a smarter cannabis future.

Digital Presence: In today's digital era, a strong online presence is paramount to a brand's success. We leveraged our expertise in web design to develop an immersive and user-friendly online experience for TrueGreen Global. From an engaging website that showcases its offerings and values to a robust social media strategy that fosters meaningful connections, we have established a digital ecosystem that amplifies TrueGreen Global's brand message across multiple channels.

TrueGreen Global's new brand strategy, name, identity, and digital presence have already begun to yield incredible results. By differentiating itself in the market and conveying its smart cannabis approach, TrueGreen Global is attracting new customers such as Multi-State Operators and Dispensaries, forging strategic partnerships, and expanding its global reach.

We would like to extend our deepest gratitude to TrueGreen Global for entrusting us with this transformative project, as well as to our talented team at Canopy Brand Group for their unwavering dedication and creativity throughout this journey.

Thank you for your continued support, and we look forward to sharing more exciting updates with you soon.

Introducing Our Innovation New Package Design for Naboso

We are thrilled to announce our groundbreaking collaboration between Canopy and Naboso, resulting in an exceptional packaging design for the Naboso Kinesis Board. As the design agency selected to partner with Naboso, we created a unique and engaging packaging experience that perfectly complements the innovative features of the Kinesis Board.

"At Canopy, we believe that packaging is more than just a protective casing—it's an opportunity to enhance brand identity, captivate customers, and elevate the overall product experience. With the Naboso Kinesis Board, we took this philosophy to heart and designed a packaging solution that reflects the product's ingenuity and embodies the brand's essence," says Alan Vladusic, Executive Creative Director at Canopy.

Key features of the packaging design include:

1. Unforgettable First Impression: The moment customers lay their eyes on the Naboso Kinesis Board, they will be captivated by the visually striking packaging. Its sleek, modern design is carefully crafted to generate intrigue and anticipation.

2. Seamless Unboxing Experience: We understand the importance of an effortless unboxing process. The packaging ensures a smooth and delightful experience, allowing customers to unveil the Naboso Kinesis Board effortlessly.

3. Enhanced Product Protection: The packaging is meticulously engineered to provide maximum protection to the Naboso Kinesis Board during transportation and storage, ensuring that it arrives in pristine condition.

4. Interactive Elements: We integrated interactive elements within the packaging to engage customers on a deeper level. These elements include insightful product information, immersive visuals, and QR codes that lead to exclusive content, allowing users to explore the full potential of the Naboso Kinesis Board.

5. Sustainability Commitment: Canopy remains committed to environmentally responsible practices. The packaging for the Naboso Kinesis Board is thoughtfully designed using sustainable materials, minimizing its ecological footprint while maintaining durability.

"I was thoroughly impressed with the package design Canopy created for our kinesis board. They perfectly captured the essence of the product and its innovative features while maintaining a sleek and visually appealing design. The packaging not only showcases the product effectively but also conveys the brand's commitment to quality and performance. Canopy's attention to detail and creative approach truly exceeded my expectations, and I believe the package design will greatly enhance the overall consumer experience." said Dr. Emily Splichal, Founder at Naboso.

About The Product

• Get ready to experience the Kinesis Board which features dual sensory stimulation, a micro-wobble system, and a single-leg platform.

Micro-Wobble System

• Unlike your average wobble board, the Kinesis Board intentionally focuses on micro wobbles to stimulate the nerves of the ankle, creating faster joint position sense. 

Dual Sensory Stimulation 

• Bring the power of mechanoception to your balance training with our textured platform.  Combined with proprioceptive stimuli, you can expect higher nerve stimulation with the Kinesis Board. 

Single Leg Platform

• Training balance on one leg is after all, how we use balance during our daily movements.  This is why the Kinesis Board is designed for one leg at a time.
  Better balance begins now!