purpose

HOW WE'RE HELPING PEPSICO "CLOSE THE CROP GAP"

Every year we find ourselves getting involved with a purpose-driven initiative that warms our hearts. This year we worked with PepsiCo to introduce a campaign to create awareness about issues facing women in Agriculture. This digital-first storytelling initiative called “Closing The Crop Gap” takes you along the crop gap journey to see how we are working to solve it, with an innovative approach.

The Crop Gap is representative of the unequal access women face in agriculture-dependent economies. Women small-scale producers play a vital role in global food production, yet they struggle to secure land titles, have limited access to agricultural extension services, and rarely attain the tools and information they need to improve crop production.

Through PepsiCo’s partnership with CARE they're investing in women small-scale producers to give them access to the resources, support, information, skills andconfidence they need to invest in their farms, families and communities. As a result, women boost production, generate income to send their children to school, feed their families more nutritious meals, expand their business to employ others and build savings to help through tough times.

Through this campaign, we hope to create awareness about The Crop Gap and inspire people to get involved. 

So, please feel free to take a tour through the website we created, "meet" the filmmakers who are capturing these women's stories, and get involved if so inclined.